Last week I posted some articles about typography and received quite a few emails asking me to create a tutorial on text effects. So I decided to play a bit with Photoshop to create a nice sort of 3D effect using a calligraphy font and a lot of Layer Styles. The effect is really simple and we will take a look at how to create patterns and light effects with Blend Modes.
Step 1
The wallpaper of this week is a photography from the Dieter Rams called Less and More. Dieter is one of the greatest industrial designers of our time and has influenced other designers such as Jonathan Ive, the man behind Apple designs
For more information visit the SFMOMA Web site http://www.sfmoma.org/exhib_events/exhibitions/434 or the Wikipedia page about Dieter http://en.wikipedia.org/wiki/Dieter_Rams
The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone. The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team and it covers everything you need to know about branding, from its definition to how come up with the most efficient strategy.
