Well, as time goes by and no one want to stand behind or even look like an old brand that's is not up to the new trends, that's why rebranding comes in place, to make
Being a great fan of comic books, I always loved the visual identities used for some famous characters. Most super-heroes logos are like a incorporation of many aspects of the characters and their superpowers. I always liked Hulk logo as everytime I look at it I always remember his famous quote "Hulk Smash".
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