identity

The Properties of Identity

paul0v2 — Thu, 09 Feb 2012 15:03:21 +0000

This is an illustration series by Alex Varanesse, he believes that if identity can be reduced solely to a finite set of properties—and I've always believed that it can—then this series serves as a woefully incomplete but sternly determined starting point.

A collection of [seemingly] random visual ideas produced over a period of a couple weeks in November of 2011. Much of the creative content seen here, however, was pieced together from half-remembered dreams, edgeless shards and overwritten fragments of a partial existence originally thought to be lost forever to the 1980's; as such, it might be more accurate to say this work was simply recovered.

Disjointed and scatterbrained though it might seem, this series is connected by at least one thread of genuine consistency—that it's not the product of the standard design tools of the noughties, but the output of a camera that points back towards the eye of the user, one lens against the other, extracting with each sizzling flash another interlaced glimpse of times, places, colors and shapes that make even less sense now than they did at the moment of their original recording. What this camera lacks in fidelity it resolutely makes up for in contradiction; its dimensionless images feature depth without distance, saturation without color, shape without form and conviction without meaning.

For more from Alex visit alexvaranese.com

About the author

Hi there! I'm Paulo Canabarro, 26 year old web designer - paulocanabarro.com I'm from Brazil currently living and working out of Providence RI, USA. I'm truly passionate about design of all kinds, finding and sharing inspiration here has become part of my life. If you like to know more about me or get in touch visit my website paulocanabarro.com Stock me at Twitter and Dribbble

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Corporate Identity Work by David Arias

amanda — Mon, 01 Aug 2011 17:57:38 +0000

David Arias is an independent graphic designer based in Vancouver, BC, Canada. David dabbles in a variety of different things including print, web, packaging design, information graphics, signage, marketing communications, but it was mostly his corporate identity work in particular that caught my attention on Behance.

Swing on over to his portfolio for more and let me know what you think via twitter.

About the author

Amanda Macedo is a designer and blogger by passion and profession. Living and working out of her backpack, she can now be found in San Francisco, CA, biking, writing, dancing, and tweeting .

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Sweet Minimalist Designs by Celeste Prevost

marcos333 — Fri, 25 Feb 2011 12:45:25 +0000

I think one of the most common problems that graphic Designers have with clients is that most of the time clients tend to think that the more detailed a project is, the better he will become. This happen with all type of projects, from illustrations to identities. However, we know that sometimes less is more and that was what I've seen on Celeste Prevost works.

Every designer who use's a Macintosh is probably a great fan of Apple's identity, well known for it's minimalism and simplicity. I must admit that I felt the same felling when I looked at Celeste Prevost's Identities, icons and illustrations, they're are so simple, but at the same time so effective and recognizable. If you want to see more of her works, please access her website.

The Shoppe

K.I.D. Collective

MIMA Summit

Green Spark

Haagen Dazs Blender

Fresh Simple

Hand of God

Typeface is available for free via MyFonts.

About the author

My name is Marcos Torres, I'm Graphic Artist from Porto Alegre, Brasil. You can get to know more about me by acessing my Personal Website or by following me on Twitter: @marcos333. You can also see some of my last projects at my Flickr.

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30 Beautiful Logos

paul0v2 — Wed, 11 Mar 2009 14:43:31 +0000

Every now and then I look up some logos and find some of them very inspiring, from now on I will start sharing the ones I like the most, so this can be and inspirational selection for me and for you guys. This first selection can sure be called beautiful.

For more visit logopond.com

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Rebranding and Rebuilding Identities

paul0v2 — Wed, 25 Feb 2009 16:05:51 +0000

Well, as time goes by and no one want to stand behind or even look like an old brand that's is not up to the new trends, that's why rebranding comes in place, to make a brand look new and fresh up the new goals of a company, some companies have been though a lot of generationa of rebranding and some has just started, take a look.

Most of this information was taken from a great if not the best blog in this area, it's called Brand New ,make sure you check it out.

When it comes to rebranding and redesigning a logo you have to be very carefully, because you are planing on doing something for the good of your company but if it goes wrong it can be a nightmare, changing the logo it's not rebranding your company if that's what you think, it may be a good sign that the company is rebranding.

Rebrand can happen in very different ways depending on a company's needs, what happen is for some reason the company needs to make changes to adapt to a new market or for any other reason, the rebrand starts from inside out fixing everything that needs to be fixed and most of the time it gets to the company's identity.

Now changing things inside and adapting your company to a new goal may be hard but changing the company identity can be very tricky. Why? Because that's what people see, and if you already have stablished something with that identity you don't want to put all you have on the line so you need to make sure the changes are not to drastic and they are for good.

Here is a couple samples of good identity changes and if you read the descriptions you will understand why.

MindShare

www.mindshareworld.com

The network’s branding retains the signature colour purple, which was established at its inception, but includes a complete refresh of the agency’s brandmark and visual identity. Even the name itself has seen a shift in the reduction of the letter "S." The redesign was developed in partnership with Moving Brands; who explain that "The symbol has been created to reflect the structure and form of Mindshare's business. It shows two forms coming together to create a new, strong form reflecting Mindshare's partnerships with clients, suppliers and other agencies." Read more

Best Buy

www.bestbuy.com

Best Buy is a company that has been through a lot of rebranding and always seems to come out better, it started off as "Sound of System" in 1966 and renamed to "Best Buy" in 1983, and now comes with a new modern logo that makes me remember that saying "think outside the box" because they took the best buy out of the tag ,but placed very nicely outside and still kept the tag on the side which brings back the old elements of the old logo but in different way.

AFC Champions League

www.the-afc.com

The Asian Football Confederation made a huge change on it's logo, coming from an old style logo that had a vision of a trophy to a new futuristic 3d looking logo, very colorful that brings a vision of a ball being kicked by someone. What they wanted to bring into this new look is that a lot of things changed on it's identity, because they want to show that Asian Football has also changed a lot, and it's a progressive change for better. Read More

Sysco

www.sysco.com

Sysco is one of the largest distributor of food-service related items in the U.S. and had quite an old identity that had been used for 38 years, the new logo is very simple and a lot friendly than the old one, it comes with a saying "good things come from Sysco" and the usage of the colors are very well done bringing a good look to confirm the quality of the company through it's identity.

Jack in the Box

www.jackinthebox.com

Jack in box is a food company that had an old simple fast food type of logo, consisted in a simple box with the type into it, and as the changes needed to be done, they came up with a new modern logo in form of 3d together with some typography, what they did is very simple, they kept only jack in the box, and that says it all, and they also improved the box very well, great job done.

Citroën

www.citroen.com

Citroën is a very famous French car manufacturer company, to celebrate the company 90th birthday they came up with a very shine and futuristic logo that is also implemented on the cars as well, the company took the old logo and pretty much made it look shine and futuristic, I guess that's what we should expect from their new cars.

Conclusion:

Understanding that a change of brand and a change of identity it self is very important and it's based on a lot of factors that deal with your company, it's not only for the look of a new logo but what the company is bringing new into the table.

If you find this topic interesting and would like to hear more about this stuff, make sure you make a comment so we can take it from here and write more of this for you.

Thank you

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The Coca-Cola Identity

PauloGabriel — Wed, 18 Jun 2008 14:38:36 +0000

The Coca-Cola new identity was the perfect win for the english agency Turner Duckworth, which has won the Design Grand Prix at Cannes Lions 2008. It's absolutily stunning.

Moira Cullen, The Coca-Company Design Director went down the right path during the redesign of Coke's identity. "It's happiness inside. Happiness in a bottle." It's worth checking this video, where she explains how making the identity simpler made it live again that Coke feeling of joy. :)

About the author

Hello, everyone! I'm Paulo Gabriel, designer from Porto Alegre, Brazil, born in 1984. I have worked as a webdesigner since 2006, but websites and blogs have been a hobby for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! For more cool stuff, you may also follow me on Twitter.

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10 trends that will define logo design in 2008 by LogoOrange.com

PauloGabriel — Wed, 27 Feb 2008 16:27:27 +0000

Please visit logoorange.com for the full article. The last article I wrote about logo design was about logo trends from past years. But now, 2008 logo design is getting some cool trends already.

It's important to be at the center of all design trends, because most of clients want to be at the hype. And the hype for trends right now are pretty cool. Some have been out there for some time now, and others are somewhat new. Check it out.

Update: The source link is at the bottom of this post. I found it on LogoOrange, during research for a logo i'm developing, and thought it would be nice to share with you. Every single time we post other people's work, we link them. Always.

Organic 3D

Waves - The New Swooshes

"Web 2.0" Logos

Transparency in logo design

"Underground" Typography - Minimal Fonts

At the source site (LogoOrange), you'll find further explanation about these and other trends, such as 'New Rainbow / Color Scale', 'Sci-Fi Fonts', 'Leaves Logos', 'The "Ugly" 80's' and 'The New Crest'.

Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com

logos-2008-trends.jpg

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Restaurants Identity Book

PauloGabriel — Mon, 21 Jan 2008 17:14:15 +0000

Getting the most inspiration from most places is an essential step before starting any work.

And if you are struggling to find stuff about restaurants, i've come to help you. Here are some great images from a book called "Identités Graphiques & Gratronomiques" or "Graphic & Gastronomic Identities" (check out how to buy it here). Hope you all enjoy it as much as i did.

Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com

id01a.jpg