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The Coca-Cola Identity

June 18, 2008 from PauloGabriel's blog

The Coca-Cola new identity was the perfect win for the english agency Turner Duckworth, which has won the Design Grand Prix at Cannes Lions 2008. It's absolutily stunning.

Moira Cullen, The Coca-Company Design Director went down the right path during the redesign of Coke's identity. "It's happiness inside. Happiness in a bottle." It's worth checking this video, where she explains how making the identity simpler made it live again that Coke feeling of joy. :)

About the author

Hello, everyone! I'm Paulo Gabriel, designer from Porto Alegre, Brazil, born in 1984. I have worked as a webdesigner since 2006, but websites and blogs have been a hobby for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! For more cool stuff, you may also follow me on Twitter.

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