Last year I wrote a tutorial showing how to create a neon effect, it was the Super Easy Neon Style in Photoshop and it was inspired by a neon sign I saw outside of a pub. So in this post we have a screencast of that tutorial provided by our friedn Ash Davies from Photoguides.net
The wallpaper of this week is an image from the young self taught freelance Illustrator and Art Director Saad Moosajee. We have already featured him in the past but he has some new works that are definitely worth checking them out.
The book of this week is not a design book per se but it's an incredible book. I have just finished it and I got so much valuable information that can be applied in my day to day job as designer. The book is called Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill.
