I started Zee back in 2004 with a friend of mine, Fabiano Meneghetti. Throughout these years we have learned a lot, from our successes and of course from the failures. It's part of the game right, even though we try to succeed more than fail. One of this mistakes, was to partnership with people that did not share the same thoughts that we have, with different perspectives and ideas.
The wallpaper of this week is an image created by Rob Shields for the new Slashthree's 'Fairy Tales' exhibition. There some incredible artworks and it's incredibly inspiring.
The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone. The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team and it covers everything you need to know about branding, from its definition to how come up with the most efficient strategy.
