Visual identity is much more than stationary and printed materials, it goes beyond the static graphic representation and extends to motion. Nowadays, it is commonplace to see animations that by themselves represent a brand, whether by the style, motion curves or both. MTV is a good example and probably one of the pioneers in playing with video to extend their brand.
Video Inspiration: Circular Painting
I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.
We have posted many articles about typography but there are a number of projects in particular that really catch our eye. Whether it's the striking visual outcome or the technique behind it, we're blown away by the amazing talent that surrounds us. That's the case of the Melting Offf Unmasked project by Noelia Lozano for the Offf conference.
Yesterday while checking my Facebook I saw this awesome time-lapse video that Rik Oostenbroek posted capturing a behind the scenes of peek of his project for Nike Total Football. The end result is quite beautiful, as we always expect from Rik. Seeing how he creates these amazing illustrations is not only amazing but really inspiring. I learned a couple of new tricks just by checking it, you should do the same. Nike asked me to stay true to my own personal style and experiment with it and go crazy.
Today, November 25th, the world celebrates 100 years of Einstein's theory of General Relativity. As a fan of science and having Einstein as one of my personal heroes I couldn't let this date pass in vain. After reading several books, biographies and articles about Einsteins contributions to the understanding of our universe, still today it blows my mind to think what he was able to accomplish with just pencil and paper.