The Zee's typeface, step by step

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In 2006 we renewed the brand of our company, Zee. One of our goals was to create a really unique typeface, I mean a custom face that couldn't be bought or easily found. Thinking about that we had two options: modify an existing typeface or create one from the scratch.

After some search to fonts we decided to follow our second option and design a font from nothing, or barely nothing, because we had some thoughts about what we wanted.

The idea of the font is really basic, a module that we could repeat it as many as possible to create the whole alphabet. That was what we did.

For the module we chose a circle and picked a quarter of it.

For the module we chose a circle and picked a quarter of it.

With the module choosen we started creating some characters, in our case, many characters were just the rotation of a font such as E, A, 9, 6.

9, 6, A, E are the same character rotated or mirrored. The same happens to C, L, J, O...

9, 6, A, and E are the same character rotated or mirrored. The same happens to C, L, J, O...

There were some characters that needed more attention like the V, W, T, K.

The V and W are cool while the T I think needs some improvments

The V and W are cool while the T, I think, needs some improvements.

The main goal of this typeface was to be the ZEE' logo, as the name has basically 2 characters and with the E done, the Z was the most complicated one. It had to be different and cool.

The Z took a lot of time to be done, it's a mix of the A with the 8.

The Z took a lot of time to be done, it's a mix of the A with the 8.

The whole alphabet was created, however there are some issues like kering, spacing, and a lot of special characters to be created if I want to distribute it as a font, though I'm creating the TTF file with what I have done so far, and as soon as I finish it I will put it here to download.

There are some letters that still need some adjustments, such as the Q,Y, and 4.

There are some letters that still need some adjustments, such as the Q,Y, and 4.

Despite the fact that the alphabet is not totally done, this font has been used since last year as the ZEE's logo. One thing that the font really needs is a name. Please if you have a suggestiong let me know.

Zee's website and its logo with the zFont.

Zee's website and its logo with the zFont.

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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