Jan 10, 2012
The Corporate Identity we will feature today is from Roger Oddone for a company called Future Mechanics
If you're enjoying my obsession with cool hotels I hope you dig today's post showcasing some super clever brand identity work for The Dean Hotel, a charming boutique hotel located in Providence, Rhode Island. Providence is a quaint New England town home to Brown University so communicating to an audience that is savvy, sophisticated and turned off by the traditional marketing engine makes for a big challenge to create something that will captivate in a simple and sophisticated fashion.
New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. Fivethousand Fingers was the design studio behind the challenge to create the perfect representation of that mission and in my opinion they succeeded. The branding and the package are simple and elegant giving this feeling of exclusiveness and premium quality.
Volta is a branding and design studio, dedicated to the thinking, development and creation of brands. They have some heavy work on their portfolio and one of my favorites has to be the Sandeman Chiado port wine brand. I love a good port and seeing the work they did to help promote this wine not as just a pre/after drink, but to be appreciated with your meal. I always liked to do that anyways so it's another reason to feature their work.
Sweez: Sweet and Freezing is a delight shop located in Rio Grande Do Sul, Brazil. The stunning branding identity was designed by Maurício Cardoso and Maurício is a designer and illustrator based in Caxias Do Sul, Brazil. Hope you'll like this one because it's beautiful! For more information about the Mauricio Cardoso, you can visit his profile on Behance.