Jun 01, 2017
This stunning brand identity is the work from Monotypo Studio for a travel agency that promotes organized trips into magical villages in Mexico like Tequila, Patzcuaro, Morelia & San Miguel De Allende. Looking at the overall branding itself, you can't help but appreciate the approach at their handcraft use of texture and printing material with that gold foil. All together to create such a patrimonial and historical look at the pre-Columbian culture which makes it even more interesting to discover as a tourist and a designer.
Behind this project, we have the work from Monotypo Studio who is a design studio based in Guadalajara, Mexico for which that is in the central region of Jalisco in the Western-Pacific area of Mexico. They specialized their work into branding of course and also graphic design and editorial projects.
An identity project for a travel agency specialized in trips to Magical Villages in Mexico. The name was formed by uniting the two words: Mexico & Magic. Mexico is a country rich in traditional arts & culture, we were inspired by Huichol handcrafts & the repetitive patterns found in the tapestries used in their work. For the icon we took the Eagle, which simbolizes the four cardinal points, an iconic animal in precolumbian culture. Maxico organizes trips to Magical villages such as Tequila, Patzcuaro, Morelia & San Miguel De Allende among others, for tourists, who principally come from Canada & the USA.