Aug 19, 2010
Currently in Sweden, I had the honour to assist earlier today to the World Premiere of the new Volvo V60, right in the heart of Suburbia of Stockholm. I was part with many others in participation of a non-traditional way to unveil a new car. If you think about the traditional way of a conference hall or a motor show. It wasn't the case at all. We had a really warm welcome in a beautiful house where you were able to walk around and see first hands the diverse needs and realities of modern family life.