May 08, 2018
The awesome folks from Adobe is introducing their third visual trend of the year: Multilocalism. What is it? Let's just say it's all about going back to your roots. Where are you from? Where are your parents come from? How about your grandparents? It's an origin of a multi-cultural question but mostly it's all about: Where do you feel yourself at home? I guess this is what is more important, let's take a look at this stunning and exclusive photo gallery that reflect Adobe's connections in a multi-local world.
In Adobe's Words
For designers and brands, the multilocal trend requires striking a delicate balance. Images need to embrace true, local moments without appropriating them, and to celebrate the local while elevating our shared global connections.
Technology, travel, and migration are shrinking the world and strengthening our connections with each other. As we flow between cultural and geographic boundaries, more of us are embracing our complex global identities, deepening our awareness across cultures, and seeking authentic, local moments.
For our third visual trend of the year, we’re exploring what it means to be multilocal in 2018 and considering how the newly imagined global village is shaping visual culture. And we’re looking at how stock photographers around the world are helping brands capture genuine, respectful local images that appeal to consumers’ deepening global consciousness.