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Logo Design: Triangles

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with frogs... today it's all about triangles! It's triangles everywhere As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS. 1: LOL! You're right. I meant triangles, not squares. And now the URL is messed up. :( PS. 2: Got cool ideas for sorting? Tell us!

Logo Design: Frogs

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with circuits... today it's all about logos with frogs! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us!

Logo Design: Circuits

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with fishes... today it's all about logos with circuits! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us!

Mentaway Logo Design Case Study

A few weeks ago my brother Eduardo Sasso showed me an idea he had for a web service that would be perfect for those who travel a lot or simply want to keep track of their adventures when they are away from their places. I loved the concept and I joined him along side with Gisele Muller and Fabiano Meneghetti to make that app become real. The name was already chosen, Mentaway. Talking to my brother and Gisele, the creators of the whole idea, they gave me some insights on how they see the service, the goals and philosophy behind it. My role would be come up with the design. The first thing I did was list some keywords: Traveling Map Route Compass Direction Away Pinpoint I started looking for compass, map and direction images. I collected quite a few images and got some ideas already in my mind. First concept: Lettering and Arrow. The first concept I explored was using an arrow in the lettering. Similar to the Fedex concept but using the A and the Y. After sketching I went to the computer and tried to come up with something based on those ideas. It turned out that it wasn’t a very solid concept, it was hard to apply it in the lettering especially because the A and Y would have to be aligned in a way in order to make the arrow visible. Plus I thought it didn’t have personality and uniqueness. The Mentaway logo had to be something with a symbol in my point of view. Second concept: Compass and direction sign Time for the plan b, I checked the images I had selected and decided to explore the compass element. I also liked the idea of those direction signs, it is pretty much what the service is all about. Then back to some more sketching.... I know I sucked at that. I wanted to use the compass but not exactly the same representation, so I created a 3 point compass only. After that I noticed that playing with negative spaces I could make that symbol looks like a direction sign as well. So here is what the symbol is all about. With the symbol pretty much done it was time to choose the typeface and colors. In my point of view a good logo is that one that can be very recognizable in either color or back and white. Below you can see the logo in black over white background and vice-versa. For the colors the goal was to make it super friendly and also a bit colorful, like when you travel and you get a map of the subway or train they always have the different colors for the routes. With that in mind we chose 3 colors for the 3 main directions, Blue, Yellow and Red, but less saturated hues. The typeface is always something that always takes a lot of time looking for and testing. Below you can see some of the fonts I tested. The final concept. I am still working on the logo, especially adjusting the proportion and sizes, the best way to do that is by optical adjustments using a grid. But as we needed to release the splash as soon as possible I completed the final concept with two variations, vertical and horizontal. For more information about Mentaway visit http://mentaway.com

Logo Design: Fishes

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with ghosts, monsters, goblins and witches... today it's all about logos with fishes! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us!

Logo Design: Ghosts, Monsters and Witches

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with flags... today it's all about logos with ghosts, monsters, goblins and witches! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us!

Logo Design: Flags

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with pirates or ninjas... today it's all about logos with flags! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us!

Logo Design: Pirates vs. Ninjas

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post of logos with robots... today it's all about logos with pirates or ninjas! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us! And thanks to David Cecil for this week's suggestion. ;)

Logo Design: Robots

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on farming logos... today it's all about logos with robots! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us! And thanks to Daniel Vitter for this week's suggestion. ;)

Logo Design: Farming

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with boats... today it's all about farming logos! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us! ;)

Logo Design: Boats

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on 3D logos... today it's all about logos with boats! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us! ;)

Logo Design: 3D

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with cars, trucks and vans... today it's all about 3D logos! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us! ;)

Logo Design: Cars, trucks and vans

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with hearts... today it's all about cars, trucks and vans! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us! ;)

Logo Design: Hearts

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with cutlery... today it's all about logos with hearts! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us! ;)

Logo Design: Cutlery

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with wings... today it's all about logos with cutlery! As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;) PS.: Got cool ideas for sorting? Tell us! ;)

Close Look at Visual Identities

Visual Identity is the visible elements of a brand, it expresses the values and ambitions of an organization, its business, and its characteristics. Here you take a close look at some really cool visual identities with a few snaps of the process on the making. Leoni Advokater Identity for Danish law company Leoni Advokater by Hello Monday Ajeva by Julian Hrankov Cooper Motorsport by Robinsson Cravents

Real Apple Logo in Photoshop

In this case study/icon tutorial Edward Sanchez will share with us the creative process behind one of his personal projects, a really cool icon called the Real Apple Logo. The image mixes real photography with the Apple logo in Photoshop to create this super cool icon. I'm not quire sure why I never thought of doing this before. And I certainly never saw it done by anyone. Step 1 I started by getting a vector version of the logo so I could make a shape layer on photoshop. Step 2 Then I found a photo of an Apple to use as my base. Step 3 Using the liquify tool I morphed the Apple close to the shape of the logo. Step 4 In order to give it an ultra realistic feel to it, I adjusted the saturation, removed the original glow, and used smart blur and the clone tool to only keep the most prominent details of the apple. Then I masked it into the shape of the logo. Step 5 With the brush tool I added highlights and shadows to the shape to accentuate the volume. Step 6 I morphed the leaf with the liquify tool to make it come close to the original logo shape. I found that if I was 100% faithful to the shape it just looked too fake, so I retained some of the original leaf shape. Step 7 Now the actual bite! I found a picture of a bitten apple and masked it into this hand drawn shape. I also added a bit of a shadow around it and inside it to give it some contour and depth. Step 8 Finally I added the floor shadow and voila! Step 9 Here are my layers… I like to keep my highlights in separate layers so I can control individual opacity as well as the filter. Conclusion Here is the final result. You can share your opinions by leaving a comment or visiting my Dribbble profile. About the Author Edward Sanchez is a UI designer founder of Kohive.com. Born in Brazil to a Spanish father he moved to London when he was 18 and lived there for 10 years. He has recently relocated to Silicon Valley to start at new position.