Apr 15, 2009
We're planning to launch an online store to sell some t-shirts... we even got a really nice tee design from a quite popular designer... which it's still a suprise. The name we thought for the store is Abductees, because of the clear link with Abduzeedo, abduction and t-shirts.
I was working on the logo and the idea was to make something really simple using just the font. Playing with the characters, I've noticed that I could create a clear visual reference to a coat hanger with the "E" and "S".
After a few tweaks with the letters, I got two versions for the logo. Both have the reference to the coat hanger, however the first one is more visible, while the second one it's not that clear, but the "S" looks better, therefore it's more readable.