Design a logo is just a part of the process of creating a visual identity. There are so many different applications that we, as designers, have to think about and then design them. That can be business cards, brochures, envelopes and other collaterals. Now, it's very important to have in mind that this process is not simply placing the logo and that's it. Every piece has to be thought and created to commnunicate the goals and image of the company we're designing for.
What is important for a product to succeed? Being released first? Having the most advanced technology? Having more features? Some of these questions are always asked either we are about to launch a new service, product or even for our design jobs. The Zune case is very interesting.
Last week I was working on a logo design project for a popular Brazilian blog. One of the requirements was that the logo had to be simple, so I started looking for some references. One of the best sites about logos is Logopond.
We have to agree that surf and skate wear users and lovers have good taste, lots of personality and dress based in a life style. Maybe that is why all surf and skate brands has such nice logos, to really get into their customers preferences!
Making a little research, an interesting question showed up: When is a brand really strong? When we think about that, it's really huge the number of possible answer we might get. The most intriguing one? When people start faking it.
Today I was really thinking on a Starbucks coffee. As I don't have this option here at my hometown Porto Alegre and I really admire the whole style of this brand I decided to get material from them to show here.
TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time. Just as the other parts of the identity, it tells us a lot about the company's positioning. Also, we get to see how they find themselves within the market.
The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a Coca-Cola or a Pepsi fan boy, you have witnessed the constant war between these two giants. When you place this war under a microscope, it's possible to see how these companies have tried to change their brand awareness during the years, trying to overcome each other.
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