Last week I was working on a logo design project for a popular Brazilian blog. One of the requirements was that the logo had to be simple, so I started looking for some references. One of the best sites about logos is Logopond. They simple have tons of logos on their website, but one of the biggest problems is that, sometimes, it's a bit hard to find an specific type of logo... in my case, one color logos.

Making a little research, an interesting question showed up: When is a brand really strong? When we think about that, it's really huge the number of possible answer we might get. The most intriguing one? When people start faking it. Yeah, you may think this is stupid, but if you only think about it for one moment, you'll realize that only solid brands are copied in industrial scale. Adidas, Puma, McDonald's, Panasonic are among the brands that are so famous that people will even get absurd copies of their products.

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time. Just as the other parts of the identity, it tells us a lot about the company's positioning. Also, we get to see how they find themselves within the market.