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Brand Identity: New York Women's Surf Film Festival

Brand Identity: New York Women's Surf Film Festival

Honoured to be sharing this brand identity project for the New York Women's Surf Film Festival. Into their 5th annual festival, their goal is to celebrate the filmmakers and female wave riders who live to surf, highlight their sense of adventure, connection to the ocean and more. Designed by Shanti Sparrow, it was greatly inspired by the movie by its aesthetics, also we can witness the work from Sarah Lee that we've featured in the past on ABDZ for her underwater photography. Get inspired! Shanti Sparrow is an Australian-based designer, illustrator and dreamer living and creating in New York, USA. Love the fact that Shanti would work on projects for not-for-profit clients that create awareness and raise funds for important humanitarian, environmental and research-based causes. The branding design for the 5th annual film festival was influenced by iconic retro surf culture and the nuanced aesthetics of contemporary film. Product Gallery   Credits Underwater Photography by Sarah Lee Event Photo by Dennis Cahlo More Links Learn more about Shanti Sparrow at shantisparrow.com Follow Shanti Sparrow on Behance

branding

Brand Identity Love: The Dean Hotel in Providence, RI

If you're enjoying my obsession with cool hotels I hope you dig today's post showcasing some super clever brand identity work for The Dean Hotel, a charming boutique hotel located in Providence, Rhode Island. Providence is a quaint New England town home to Brown University so communicating to an audience that is savvy, sophisticated and turned off by the traditional marketing engine makes for a big challenge to create something that will captivate in a simple and sophisticated fashion.  As a good copy aficionado I was most significantly wooed by the best copywriting I've seen in some time that shows up at every single touchpoint a guest would encounter. From customary places like luggage tags, matchbooks and stationary to unexpected locales like the parking lot and shower, guests are treated to quirky little quips to delight even the most grumpy traveler.  The work was created by the talented team at Watson & Co. out of NYC and entailed strategic oversight of everything from branding, packaging and digital to the physical environment of the hotel.  After perusing their site you can understand how they call other iconic brands like The Four Seasons, The Ritz-Carlton, Lexus and Lincoln Center clients. We believe the best brands embody the art of their product and then simplify, elevate, and amplify it.     Brand Positioning of the Next Generation Hotel Meet The Dean. He’s actually a bit young to be The Dean, but he’s smart and has a lot of quality friends, so he’s handling the position quite well. Some say he’s a Providence, RI figure of cultural authority, other people just like to sleep with him. Either way, his strong historical background, eye for design, and general ability to ‘not be a dick’ keep people coming back. To share all of that we handled the branding, got some headshots, and created an all around strategy — website included — for the guy who otherwise seems to need no introduction. We like to think it’s as cool as he is. (P.S. Did we mention he’s hot? He’s hot. And he has cousins. Let us know if you’re going to be in Detroit anytime soon.) Book your room and sleep with The Dean on your next stop to Providence.   

Illustration & Brand Identity: Brand Refresh for Mutual Attraction

Illustration & Brand Identity: Brand Refresh for Mutual Attraction

About a week ago, we've featured the latest work from Radim Malinic with the branding project for Inhere. This week, he is back again but with a project in collaboration with Bristol-based Craig Minchington. It's a refresh that involves brand identity and illustration for Mutual Attraction. A dating agency and matchmaking service that needed some love to share their expertise for everyone in the name of love. Radim and Craig both have similar skills but for this project, Radim was in charge of the creative direction & design. And Craig was behind the 3D modelling, I am digging the overall project especially where you can clearly see the style from both designers. Collaboration work between Radim Malinic, a freelance creative director, graphic designer and speaker from London and with Craig Minchington who is also in the same field but based in Bristol, UK. They have worked together on several projects including the Harnham Salary Guide (2016) featured on ABDZ. Mutual Attraction is a London dating agency and matchmaking service. Mutual Attraction is all about meeting people face to face, in the flesh and stepping away from the screen. Dating in the real world, with real people, looking for real love. Refreshingly simple yet effective. Project Gallery   Credits Creative direction and design: Radim Malinic / Brand Nu 3d modelling: Craig Minchington / Adora Attack More Links Learn more about Radim Malinic at brandnu.co.uk Learn more about Craig Minchington at adoraattack.com

Brand Identity & Graphic Design: First Edition of Synergy Event

Brand Identity & Graphic Design: First Edition of Synergy Event

We are taking a look at this prestigious brand identity and graphic design for the first edition of the Synergy event. Designed by Portugal-based Pedro Matos, the event took place at the recently recovered Vidago Palace Hotel. I love how Pedro used inspiration from the actual event location where he mentioned that the skylight drew his attention. That's just the best when you can get this kind of inspiration and Pedro took a joy to share some of his progress as well. Please enjoy! Pedro Matos is a senior designer based in Braga, Portugal. Focusing his work in graphic design, branding, and creative direction; you should follow his delightful portfolio via Behance. First edition of Synergy, an event that gathers the most significant business partners of Primavera, in a two-day event. This edition took place in the recently recovered Vidago Palace Hotel, a jewel from the Art Nouveau period, in Portugal. Project Gallery   Credits Client: Primavera BSS Studio: Pi Creative Studio Creative Direction and Design: Pedro Matos Photography: Pedro Matos More Links Learn more about Pedro Matos via Behance

Branding: Inhere, a meditation studio from London, UK

Branding: Inhere, a meditation studio from London, UK

Our good friend Radim Malinic recently released some fresh work from his portfolio and we had to feature them on ABDZ. It's two branding projects and we are sharing one which is a branding for a new London medication studio called: Inhere. From the logo, type, icon system; we are just stunned by the choice of colours. Always so lovely! For those who is familiar with Radim's work, (in my opinion) he is the master of colours. Let the work speak for itself! Radim Malinic is a person that wears multiple hats from being a dad, designer, creative director, illustrator and speaker. I wonder how he gets any sleep! You should definitely check out his book: Book of Ideas that we've featured on ABDZ. Inhere exists to help busy Londoners stop, pause and hear themselves again. They run run bite-sized meditation sessions of different lengths and with different focuses throughout the day. Project Gallery In their words London’s first teacher free, drop-in meditation studio has opened in the heart of the City. Inhere is the brainchild of Adiba Osmani, who wants to offer the stressed out, overworked City community a flexible, hassle-free and stylish place to retreat and unwind. Inhere has worked with a team of leading design talent to create this elegant new concept in meditation studio design, the first of its kind in the capital. The aesthetic of the Inhere brand has been created by brand design expert, Radim Malinic of Brand Nu, and the tranquil surroundings of this serene studio in the heart of Monument have been designed by set designer and stylist Mihaela Berbecar. Penguin Media Solutions have provided the AV experience. Radim Malinic is a renowned creative director and designer based in London who has worked with leading global brands such as Google, Sony and Adidas. He has produced the brand identity for Inhere and taken inspiration from the cycle of day and night, and the geometric compositions of mandalas. Malinic has created a bold, graphic eye-like logo device which conveys the studio’s aim to soothe stressed out Londoners by encouraging them to take some time out to look inwards and find inner peace and calm through the ancient art of meditation. Partly inspired by the concept of a creative block, Malinic’s logo is comprised of two halves. One half made up of sharp lines directed outwards and one half made up of curved forms moving inwards, aiming to show how meditation can transform the outward looking, linear anxieties and worries of the mind and help bring the focus of the mind inwards, reducing symptoms of anxiety and stress. More Links Learn more about Radim Malinic at: brandnu.co.uk Follow Radim on Instagram

The Baking Supply Co.: Healthy Recipe Kits for Herbal Baking

The Baking Supply Co.: Healthy Recipe Kits for Herbal Baking

A company called The Baking Supply Co. decided to re-invent the use of herbs for our treats. To get us excited about nutritious foods again, they are doing through what they called kits. Inside a variety of kits, you'll find recipes for gluten and refined sugar free herbal treats, iron-on patch, oven mitts, guides and more. All together in a very attractive branding, what do you say? It's worth for a try, at the least. In their words What is The Baking Supply Co.? It's an independent company delivering healthy baking kits to people who’d rather eat their herbs. Our recipes are not only good for you—gluten and refined sugar free, and packed with whole grains, fruits, and vegetables—they’re delicious and fun to make, too. Pre-portioned and refrigerated baking kits delivered to your door—for people who’d rather eat their herbs Project Gallery   We created the Baking Supply Co. to get more people excited about eating wholesome and nutritious foods. Each Baking Supply Co. box comes fully equipped with a comprehensive recipe, and all the ingredients you need to make healthy treats at home. We’ve distilled decades of cooking techniques, tricks, tips, and nutritional information into a single box; so you can make your own herbal treats with ease. Get Baking! More Links More about this project and share your support via Indiegogo

Brand Identity for Company that Repairs Centuries-old Furniture

Elegant Brand Identity for Centuries-old Furniture Repair

Dmytro Khrunevych sent me a message via Behance the other day about a new project that he had just published. It's a super cool brand identity work done for a company that repairs and refinishes centuries-old furniture. The logo contains non-obvious elements, zodiac signs. The thing is that the throne (or let us call it ‘divan’) of Ivan Grozny is embellished with zodiac signs and a horoscope and it works really well. He also created a set of secondary support elements for collaterals. The result is a quite elegant brand identity system as you can see in the images below.  Divan Grozny is a company engaged in repair and refinishing of centuries-old furniture. The style combines several ideas. The wood is a basic material and an embodiment of longevity, while the brand defines the pattern and the main character (company name is consonant with Ivan Grozny, known as Ivan the Terrible, a historical figure; ‘divan’ stands for ‘sofa’) Brand Identity Dmytro Khrunevych is a graphic designer from Kiev, Ukraine. His work is heavily focused on art direction, branding and graphic design. I recommend that you also check out another great project on his portfolio titled Patience Sans. For more information check out https://www.behance.net/dimahru  

Brand Identity for Singapore Symphony Orchestra

Brand Identity for Singapore Symphony Orchestra

Vantage Branding has developed the new brand identity for the Singapore Symphony Orchestra (SSO). Founded in 1979, the SSO is Singapore’s flagship classical music orchestra, evolving to touch the lives of countless Singaporeans. However, with a trend of declining concert attendance and concerns raised over future funding, there was a need to rebrand SSO to demonstrate its relevance to a broader Singaporean audience. The outputs of their brand research and strategy lead to 3 core pillars for the SSO brand: Artistic Excellence Community Engagement Diversity of the Singaporean Spirit. To reflect this, it was created a brand identity system that placed diversity at the heart of communications. Without alienating classical music aficionados, Vantage created a structure for headlines to engage newer audiences in a more inspiring way. In addition, they introduced a spectrum of color to convey diverse performances with a distinctive system of photographic and illustration style working seamlessly together. The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Also, the SSO used a nondescript logotype over the years and didn’t have a recognizable mark, so Vantage made the creation of a distinctive logo a priority. The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Crafted with grace and fluidity, it conveys the majestic excellence of SSO’s classical music. The new brand was launched at the beginning of 2017 and is on track to make its transformation felt with an iconic identity that embraces and excites a bigger audience with the right note. Brand Identity     For more information make sure to check out Vantage Branding website at http://vantagebranding.com.sg/

Cocora Coffee Brand Identity and Packaging Design

Packaging Design and Brand Identity for Cocora Coffee

Cocora Coffee is a brand identity and packaging design project created and shared by Duvan PiñerosArmenia, Colombia, Hernán TwineichArmenia, Colombia and Andres Lombana on their Behance profile. We don't share a lot of packaging design here on Abduzeedo but it's an area that we are quite passionate about. It's always part of a strong brand identity system and this project illustrates that quite well.  Born in the mountains. Growing up means to be joined to earth forever, because the roots of the trees are also our roots. It's understanding out history and learning from our ancestors. It's to be shaped from earth, which was endlessly worked. It's being careful and stubborn when someone says "it can't be done", because we were cultivated with strength and love. Packaging design

Branding & Graphic Design: OMG Clothes

Branding & Graphic Design: OMG Clothes

A mixture of calligraphy and graphic design for this stunning yellow branding for the clothing brand named: OMG. I am not sure if it's a real brand or not. But I loved the fact they used Geogrotesque Font Family for their brand and the fact that they used a colour like yellow to a palette that complements typography and bold stroke outline. This is a collaboration work between Brain&Bros DZ. and Noah Wilcox. Coming from São Paulo, Brazil until East Troy, WI, USA, we get follow their full project on Behance. Photo Gallery   More Links Check out Brain&Bros's site brainbros.cc Follow Brain&Bros on Behance Follow Noah Wilcox on Behance

Brand Identity for Real Estate Agency Build Top Lux

Brand Identity for Real Estate Agency Build Top Lux

HYPE Digital Agency created a very solid brand identity project for Build Top Lux, a signature real estate agency. They also shared a bit of their creative process and how they ended up choosing the final logo as well as the creation of collaterals. For the logo they chose the concept that references the idea of opening doors. Below you can see a bit more about it. Challenge BTL is a company that invests in high-end real estate projects and deliver results that always exceed the (already) high expectations of their customers. Although their team of investors and architects is responsible for the creation of some of the top residential buildings on the local market, they lacked the branding collateral necessary to promote their brand. They tasked HYPE Digital Agency with the job of revamping their brand identity in way that will allow them to place their signature below their work with pride. Brand Identity HYPE Digital Agency is a digital growth agency from Sofia, Bulgaria. They help B2B companies generate more business online by delivering websites and marketing programs tailored to complex purchasing decisions. For more information check out: agencyhype.com

Branding & Logotypes Work by Wete Studio

Branding & Logotypes Work by Wete Studio

While most of our team and part of North of America is celebrating a holiday today, I am currently working on a branding/logotype project for a client. Scouting for inspiration on Behance, I stumbled across the work from Wete Studio where they shared their latest of their personal and commercial work. I thought it would be great to share it here on ABDZ, hope you like it! Wete Studio is a small and independant studio that specialized in typography, graphic design and art direction. Currently based in Barcelona, Spain; you can definitely find them via Behance. Few commercial and personal type works I did between 2016-2017. Clients: Desigual, Superism, Fortune Magazine, Overall Murals, Carolina Herrena, Aritzia, CdeC, LVMH, Agencies: 2x4, Creasenso, Havas   Links Check out Wete Studio: wetecacahuete.com Follow them on Behance

Brand Identity for Master Padilla Auditorium

Brand Identity for Master Padilla Auditorium

There are so many ways to find inspiration, especially when it comes to brand identity. Fau Giménez shows us that really well by the super clever use of a reference on the architecture of the building to use it as element on the brand identity system. The usage goes beyond just logo, if you look at the graphic design created for collaterals and banners you will see how flexible and efficient the solution is. Product description Creation of the graphic identity of the Maestro Padilla auditorium, with the aim of creating an even greater cultural demand of the existing one and at the same time that the city of Almería bets on the design, as do the big cities like Malaga, Seville and even Granada And to be able to compete as a city of design. The project will range from the design of the auditorium brand, through the creation of campaigns related to the events that will take place, create a distinctive language where the audience can be differentiated from any event that takes place in the city, Development of social networks, and thus indirectly (or directly) improve that visual culture of design. Graphic design project in which the corporate identity and visual language of the Maestro Padilla Auditorium of Almería, located in the center of the Andalusian capital, will be designed and developed. It's a good time to create identity and make Almería bet more on design. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. Brand Identity and Graphic Design

Stylish Graphic design and Brand Identity for Peak Running

Stylish Graphic design and Brand Identity for Peak Running

Peak® Running  is a graphic design and brand identity created and shared by Mane Tatoulian on her Behance profile. There's just too much to love about this project. From the imagery, composition, color palette and simplicity, everything seems to be right at they are supposed to be. I particularly love the black and white theme as you probably already know by checking the blog. Now, she added that great pop of color with the lime green and that adds so much more character to the graphic design, especially the posters.  Mane Tatoulian is a graphic designer from Buenos Aires, Argentina. Her portfolio is full of beautiful work like this one. She seems to really explore this type of visual language, simple, inspired by Swiss style and with excellent presentation. I just wish she could share a bit more details about the creative process. Anyways, for more information check out: https://www.behance.net/mtgd_ Graphic design and Brand Identity

Branding & Typography: Birger Jarl Event 2017

Branding & Typography: Birger Jarl Event 2017

Let's end this week with a project all about a colourful branding and typography for the 2017 edition of Birger Jarl. When it comes to vibrant colours, nobody else comes to mind than the work of Radim Malinic aka Brand Nu. For this project, Radim emphasis on colours and energy for the many poster variants, staff uniforms, merchandise and animated designs for on-screen usage. Check out the full project on brandnu.co.uk. We are featuring the work from Radim Malinic who is a creative director, graphic designer and speaker based in London, UK. Working mainly in branding, graphic design, advertising, illustration, typography and web design, Radim is a master to what comes down to colour. Birger Jarl is something of an institution in Uppsala - celebrating 15 years of excellence in 2017. Brand Nu has been part of their brand story since 2009 providing assistance with design and creative direction. Every year, it's the upmost importance to keep pushing the benchmark of what we can collaboratively achieve. To celebrate the 'teenage' anniversary, we went all out on creating a fully packed toolkit of 3D designs and variants to give Birger Jarl a plenty of assets to use across the full twelve months. Project Gallery   More Links Check out Radim Malinic's site: brandnu.co.uk Make sure to follow Radim on Instagram

Brand Identity Au Sommet Place Ville-Marie

Brand Identity Au Sommet Place Ville-Marie

We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown. For this case, there is a mixture of visual identity and graphic design of this iconic monument of Montreal that was built in 1958 by I.M. Pei & Partners. Place Ville-Marie recently launched and promoted its new 360˚rooftop experience and this is what we are now exploring. Sid Lee is a big creative firm with offices in Montreal, New York, Paris, Los Angeles and Toronto alongside with a team of 600 professionals. Collaborating in different fields of design from branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. The iconic building by I.M. Pei was inspired by the railroad on which it was built. We gave this monument a timeless new identity for a new 360˚ rooftop experience. Based on the unique architectural grid, we developed a distinct visual language that included custom typography and iconography. This allowed us to develop everything from interior signage to collateral material. Photo Gallery Credits Creative Direction - Marie-Élaine Benoît Art Direction - Olivier Valiquette Designer - Alice Ware Photography - Thanh Pham More Links Check out Sid Lee Site: sidlee.com Follow Sid Lee on Behance

Brand Identity & Graphic Design: Máxico Identity

Brand Identity & Graphic Design: Máxico Identity

This stunning brand identity is the work from Monotypo Studio for a travel agency that promotes organized trips into magical villages in Mexico like Tequila, Patzcuaro, Morelia & San Miguel De Allende. Looking at the overall branding itself, you can't help but appreciate the approach at their handcraft use of texture and printing material with that gold foil. All together to create such a patrimonial and historical look at the pre-Columbian culture which makes it even more interesting to discover as a tourist and a designer. Behind this project, we have the work from Monotypo Studio who is a design studio based in Guadalajara, Mexico for which that is in the central region of Jalisco in the Western-Pacific area of Mexico. They specialized their work into branding of course and also graphic design and editorial projects. An identity project for a travel agency specialized in trips to Magical Villages in Mexico. The name was formed by uniting the two words: Mexico & Magic. Mexico is a country rich in traditional arts & culture, we were inspired by Huichol handcrafts & the repetitive patterns found in the tapestries used in their work. For the icon we took the Eagle, which simbolizes the four cardinal points, an iconic animal in precolumbian culture. Maxico organizes trips to Magical villages such as Tequila, Patzcuaro, Morelia & San Miguel De Allende among others, for tourists, who principally come from Canada & the USA. Photo Gallery   More Links Monotypo Studio Site: monotypo.com Follow the work of Monotypo Studio on Behance