Adobe Ampersand by onformative

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Celebrating the released of the new Adobe Creative Cloud suite of applications, we today will share an awesome motion design work created for the launch of the previous CS6 suite. I didn't know about this work and that's why I had to share it here with you all. I am really willing to learn motion design and this is a great example and way for me to get motivated to experiment and play with motion design.

The following work was created by onformative, a studio specialized in generative design solutions covering various types of media and topics founded by Julia Laub and Cedric Kiefer in Berlin.

Out of thousands of floating fragments an ampersand evolves in 3D space. Its different colors and materials merge to create a shiny and reflecting fragmented surface.

Construction

For the release campaign of the Adobe Creative Suite 6 onformative was invited to create an abstract artwork and interpretation of the Adobe Ampersand. The original ampersand 3D-model was loaded into a custom written application where it was de- and reconstructed. Out of the numerous results a few where exported as 3D-models and imported into Cinema4D to do the lighting and shading as well as the short animation.

Final Render

Making of

Adobe CS6 Ampersand - making of from onformative on Vimeo.

Final motion

Adobe CS6 Ampersand from onformative on Vimeo.

Credits:

  • Christopher Warnow (Code)
  • Andreas Fischer (Rendering/Anim)
  • Jens C. Fischer (Sound)

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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