Sep 12, 2017
The kind of project I do enjoy featuring on ABDZ, it's a combination of art direction and photography. We are taking a closer look at the work of Boston-based art director Jeremy Haunschild. The approach is simple but kindly efficient especially when it's mixed with Interior Design. Commissioned by Puma, let's enjoy also the Behind-the-Scenes process for this project.
For PUMA's 2017 Global teamsport initiative, I designed the visual system and concept that would carry throughout the extensive international diaspora of executions required to support the teamsport business category. I art directed the photography of the key athletes that appeared in the campaign as well as the overall layout and design of the typography and all aspects of post-production.