Bright Identity Rebrand for Vacay by Gerry’s

In the bustling city of Amsterdam, where creativity thrives, lies a brand studio known as Studio Chong. Renowned for their exceptional work in brand design and strategy, Studio Chong recently undertook an exciting project—a rebrand of Vacay, a beloved cocktail can brand now under the ownership of Gerry's. The result is a stunning and captivating identity that perfectly captures the essence of Vacay's spirit. Vacay has long been associated with relaxation, fun, and indulgence—a taste of paradise in a can. As the brand transitioned under the ownership of Gerry's, they sought to refresh Vacay's identity while staying true to its core values. This is where Studio Chong stepped in, armed with their creativity, expertise, and a deep understanding of the brand's essence. The team at Studio Chong embarked on a journey to reimagine Vacay's visual identity, ensuring that it would resonate with both loyal consumers and attract new enthusiasts. The goal was to create a design that would evoke a sense of escape, embodying the brand's promise of a delightful getaway in every sip. The result of Studio Chong's work is a visual identity that exudes vibrancy, sophistication, and a touch of wanderlust.

So we created a new identity for the lovers of life. Vacay’s brand is a window into freedom as a state of mind, no passport required. The new look is bright and spontaneous. We took their brand attitude to heart, and got playful with their logo itself. We built on the fun and irreverence of their illustrations and brought the identity to life across bars, experiences, social and merch.