Inspiring Visual Identity Construction Guides

When we see a symbol or a custom designed typeface of a logo we tend to forget how much work was put into not only the graphic elements but the ideas and goals behind that design. There are very important details that make a good visual identity, from the right color choice to the construction guide of the elements in which all the adjustments are done and proportions are defined. It's in my opinion one of the coolest parts of the design process of visual identities.

In this post I've selected some visual identity projects from Behance that illustrate a little bit of this attention to the details and the beautiful work done on the projects that follow. I'm sure they will also inspire you to do the same with your future projects.

SDP

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Kaleidoskop

By Rene Bieder

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

ApexBrasil

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

St-thermohus

By Sebastian Gram

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Corporate visual identity management involves the planned maintenance, assessment and development of a corporate visual identity as well as associated tools and support, anticipating developments both inside and outside the organization, and engaging employees in applying it, with the objective of contributing to employees' identification with and appreciation of the organization as well as recognition and appreciation among external stakeholders. - Wikipedia

SILVER STONE

By Cheltsov Kirill

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

ajeva

By Julian Hrankov

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Danish law company Leoni Advokater

By Hello Monday

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Eastgate

By Creative United

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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