Investhaus Visual Identity

Today we bring to you another great project illustrating the creative process behind visual identity and visual guidelines. The project is for the Investhaus and it was created by IndustriaHED, a branding studio based in Porto Alegre and Denver specializing in branding, art direction and graphic design. We deconstruct the logo for Investhaous and one of the coolest elements behind this particular design is the level of detail in the sketches and the translations from the paper to the screen.

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.