Lootcrate Typography

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Yesterday we posted a really cool article featuring some beautiful typography work done for the OFFF conference. Today, we have another equally amazing post, different techniques and outcome but visually beautiful just the same. The project is for Lootcrate, a subscription service that every month sends you a box full of stuff from movies, tv series, cartoons, comics and video-games. Every month they have a different theme and Gabriel Silva was invited to illustrate their promo image for this month's theme: CYBER

Gabriel, an illustrator and character designer from Sao Paulo, Brazil says that the idea behind the project was to draw each letter of the word as a character/element from a franchise featured in the box. "They suggested I drew the C as a Cylon from Battlestar Galactica and I ran with the concept" - he says.

For more information about Gabriel, check out his website at http://www.gabrielsilveira.com/

Planning Since it was set the illustration would center around the letters in Cyber and the client asked for each on to look like an object, I started by choosing a font and projecting it in an isometric view. This made it easier to block the overall composition of the piece and also help maintain the readability throughout the process.

Cleaned Up Sketch After the first sketch was approved I refined the drawing paying a lot more attention to references. I think this step is actually more important to me than to the client, I find it a LOT easier to take every design decision as possible before going to Illustrator. This is the base for my final illustration.

Final Illustration Some extra shadows and textures in Photoshop. I was really thinking about the readability at this point and trying to tie everything together a little more.

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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