Lost Toon's City - Branding

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Last week I was following a great discussion about redesign of popular brands done by designers as a side project or an exercising of their skills. In my opinion, any practice is very valuable, however I agree that some of these redesigns gain too much spotlight. Branding is much more than visual design, there's important decisions to be made in terms of marketing, company's vision and positioning in the market. Big brands are very hard to redesign, however imaginary ones are perfect and that's the case of this student project titled Lost Toon's City by Carlos Teles.

Welcome to Lost Toon's City, a theme park inspired by Golden Age of Animation. This place is a fantastic city where the old cartoons are living after the Golden Age of Animation. An amazing city, that cause feelings and new experiences for their visitors. Well, right now prepares to discovery a nostalgic and playful place!

Carlos Teles is a graphic designer and illustrator from Sao Paulo, Brazil. For more information visit https://www.behance.net/carlosteles

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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