The project Memória Audiovisual Mineira is a research project focused to recover and preserve the precious cinematographic work done in Minas Gerais, Brazil. Each issue will feature a character that was important in the development of this movie culture. They will explore their work, peculiarities and career. The brand work that Beto Nunes created illustrates that elegantly well. The symbol create is such a smart exploration of the initials MAM, using simple lines Beto achieve an incredible result.