Following our series of posts about visual identity, we're thrilled to feature a super cool project by Roma Lyubimov and ONY agency. What makes this project really special for me is the different explorations of the ampersand as a result of the merging of three companies: Rambler, Afisha and Sup.

About the project

New managing company Rambler&Co came to light as a result of merging Rambler, Afisha and Sup. The main purpose of Rambler&Co is in developing numerous projects of the holding, so that's why our main task was to express individuality of the new company. We made it by using the well known symbol of the union - &. Performed in variety of styles the sign expresses core values of the company: development, creativity, diversity, uniqueness.

Result

On one hand, ampersand unites different projects, each with their own culture and theme, on the other hand it allows them to express their individuality. Each of the holding's projects is free to use it's own unique ampersand.

Video

Rambler&Co from ONY on Vimeo.

For more information visit http://www.ony.ru/ and http://sorryroma.com/

Via Behance

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.