Sound Design: Move To The Beat
Sat, 02/25/2012 - 20:21
Coca-Cola launched its marketing campaign for the London 2012 OlympicsThe campaign introducing British music producer Mark Ronson as the creative linchpin of a global effort called "Move to the Beat" that will bring together music, youth and sport.
Mr. Ronson has been travelling around the world, working closely with five athletes to record them in training and pick up sounds to use in the new track. The song, still unnamed, will be released in March 2012. The advertising agency SomeSuch & Co filmed the entire process as a documentary, this two-minute trailer will air on TV this week's on BRIT Music Awards.