I think one of the most common problems that graphic Designers have with clients is that most of the time clients tend to think that the more detailed a project is, the better he will become. This happen with all type of projects, from illustrations to identities. However, we know that sometimes less is more and that was what I've seen on Celeste Prevost works.

Every designer who use's a Macintosh is probably a great fan of Apple's identity, well known for it's minimalism and simplicity. I must admit that I felt the same felling when I looked at Celeste Prevost's Identities, icons and illustrations, they're are so simple, but at the same time so effective and recognizable. If you want to see more of her works, please access her website.



The Shoppe



K.I.D. Collective



MIMA Summit



Green Spark



Haagen Dazs Blender



Fresh Simple



Hand of God

Typeface is available for free via MyFonts.



About the author of this post

I'm Marcos Torres, I'm a Graphic Artist from Brasil. You can know more about me at my Website, at my Tumblr or at my Flickr.