The tagline of this campaign is: The more you connect, the less you connect. There’s a powerful message through the lines of this campaign tagline and you can easily relate with what it is all about. We’ve been through debates where technology grows at such a fast pace that the consumer grows to be even more demanding but at what point? I love the fact that the art direction gives you a clear understanding and a reflection to a sad reality of a present day. I love technology but I do agree that we have to keep a balance in our lives. A great thought from the work from Donghai Liu for Ogilvy Beijing. Published via Behance is the work from Donghai Liu who is a creative director based in Beijing, China. With 15 years in the business, Donghai went from designer to assistant art director, copywriter to senior copywriter and assistant creative director to a creative direction position. That's a lot of experience on different fields and has worked with many brands including JWT Shanghai, Bates Beijing, Leo Burnett Beijing and more. This Print Campaign was done by Ogilvy Beijing advertising agency for Center For Psychological Research, Shenyang in China. It was released in the Apr 2015.
As a designer, I am a frequent user of Behance. It’s a beautiful platform that featured some of the best artists, designers and illustrators out there. One thing that annoys me though is the design hasn’t changed much in the last few years. For example, those gradient buttons are hitting me hard! Let’s take a look at the work of Nora Park who decided to take the platform for an overhaul concept. Overall, I really enjoyed her interaction design and direction for Behance, too not keen on the interactions but in the “ensemble”; it’s a lovely concept! This concept is the work of Nora Park who is a freelance art director based in Los Angeles, California. She has a background in UI/UX, graphic design, illustration, fine art and more. You should definitely check out her site. Like many designers, I am a frequent user of the Behance. This is my attempt at translating the website into a desktop application, one that takes advantage of the platform by providing a richer, more seamless and customizeable experience.
Internet.org by Facebook is a art direction and digital art project shared by our favorite studio, ARS Thanea. We posted about them and featured their work so many times, actually every time they post something new because their work is quite inspiring. This time we are sharing the project they shared on their Behance profile for the Internet.org for Facebook. It's an advertising campaign, but we tend to focus on the technical aspects of the digital art and art direction for this post. Background Internet Access is considered a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter by the United Nations. Each person that comes online has the potential to create and share knowledge that improves the internet for all. That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access. How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online. Art direction and digital art Educational icons Additional Assets Making off Credits Facebook Brand Planner: Ravi Khanna Digital Media Manager: Anna Ziskin (On Set) Head of Brand Marketing: Nate Mordo Head of Consumer Marketing: Kofi Amoo-Gottfried Sid Lee New York Creative Director: Felipe Ferreira Account Director: Brett Niebling Account Executive: Gillian Couchman Producer: Dana Kandic Ars Thanea Executive Creative Director: Peter Jaworowski Producers: Marta Król, Tomasz Wachnik Art Director: Karol Klonowski Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski Typography: Mikołaj Piszczako Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer 3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk Animation: Piotr Maciocha Photo Crew: Photographer: Francisco de Deus Photographer’s Rep: Blake Pearson / VISU Producer: Susan Shaughnessy Production Coordinator: Brie Walsh Animator: Zack Williams Digital Tech: Alex Smith 1st Photo Assistant: Mari Juliano 2nd Photo Assistant: Ben Mistak Gaffer: Leandro Viana Fabricator: Makoto Aoki / Swell Fabricator Asst: Tomoka Tsuchimochi Fabricator Asst: Erina Hattori Prop Stylist: Paola Ramirez For more information check out https://www.behance.net/gallery/47954189/Internetorg-by-Facebook
This year, once again, I will try to finally achieve my photography goal of posting one photo a day on Instagram. In the past the idea was to take a photo a day but I've learned that it gets pretty difficult to conciliate that with work, blog and some rest. Another important thing is having good references, for some reason I was quite passive in that area until Francois, the chief editor of ABDZ sent me some of the photographers he follows on Instagram. One of them was the Minh T aka, @thismintymoment. He became my favorite. I love the style of the photos, the art direction and the subjects. Mixing minimalism with urban style, a lot of concrete and architecture, he is really an inspiration for me to keep practicing. About Minh T. Minh T. is an art director and photographer based in California. For more information make sure to check out his work at: Instagram Web site Photography from Instagram © All rights reserved to Minh T (thismintymoment)
Femme is an art direction, web design and UI/UX project shared by Ruslan Siiz on his Behance profile. What can I say about this project besides it's awesome. I love the different variations of the layout with grid of images, sometimes in Pinterest style and others in a much more magazine/editorial look. As web design goes, I believe this project features all the major trends in web design. The detail pages are gorgeous, including some split screen designs, another very hot trend right now. Anyways, I am taking so much notes for some refinements I want to add to ABDZ this year. So check out the Femme project and let us know what you think. Femme exists as a global luxury, life and style directory. Developed to stimulate, inform and entertain readers with a wide spectrum of topics from high fashion and film to music and art. About Rulsan Siiz Ruslan is an Art Director & Designer living in Warsaw, Poland collaborating with amazing people around the world to create experiences for the most ambitious brands in the world. Focusing on visual design & digital storytelling I had the pleasure to work for Disney, Crate&Barrel, Dustin Farrell, Cloudbank and Damps&Lyland. For more information check out: http://ruslansiiz.com/ Web design
Squarespace Re-Design is a web design and art direction project shared by Peter Bagi on his Behance profile. I have been a fan of Squarespace pretty much since they started. I thought about moving ABDZ to their service, however it's not an easy task, even though it's still in my plans. Back to the project, the new design follows the simplicity and the black and white theme that have become almost their signature. There's much more to love and I feel that they achieves something extraordinary with less imagery and much more typography. The project was broken up into different phases. Concepting, wireframing/UX, design iterations, prototyping with Principle and finally full development. My role was to create sub features pages along with helping support the design leads on the main page design. The main page web design features some quite elegant solutions for footer and an interesting grid system with two columns but with different widths apparently. It's an smart solution to create a look that feels more editorial. Another signature component of their brand was preserved, the Gotham font for titles, headings and links. They use Gothan always in all caps. Another detail that I quite like the the letter-spacing or kerning. Much wider, which gives a even more modern look. Anyways, take a look at some of the screenshots below. Web Design About Squarespace Squarespace makes beautiful products to help people with creative ideas succeed. Squarespace's platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence. About Peter Bagi Peter is an art director based in New York City working for Squarespace. I start by getting a feeling and vibe for your project and offer up design solutions that are attractive & effective in communicating your objective. I have a strong drive and desire to produce work that is dynamic, fresh and has a strong narrative. My love & skill for photography brings another element to projects. and because I put my passion into every endeavor. Credits Creative Director - David Lee Design Lead - Andre Ribeiro Design Lead - Tom Sears Designer - Peter Bagi Designer - Chris Ramirez For more information check out Peter's website at http://peterbagidesigns.com/
Caramello - Gellato & Pastisserie is a branding and art direction project shared by the folks over at Collettivo Mare, including Leonardo Schiavina and Luca Cammarata. The design plays with modularity and patterns to create something unique and playful. I feel that modular patterns sometimes result in stark and, for lack of better word, boring visuals but this project proved me wrong. It feels classy, I believe the typography choice was responsible for that. The serif font balances the design with a bit more organic form. Caramello is a new concept cake and ice cream shop settled in Manchester. The idea behind the concept is create a fresh and modular pattern as a main related communication, mixing different shapes, pastel colors and copper color reminds the caramel one. Branding Collettivo Mare is an independent design collective born in late 2015, working between Manchester and Barcelona. Founded by Leonardo Schiavina and Luca Cammarata. For more information check out http://collettivomare.com/
Colour Game is a photography project shared by Jovana Rikalo on her Behance profile. As the name suggest the use of color and the contrast of the bright yellow and the cold cyan create a beautiful backdrop for the main subject, a redhead woman. In addition there's a surreal feeling because of the air balloon. It's hard to describe this beautiful work in words, take a look and let me know what you think. Photography About Johanna Rikalo Jovana Rikalo is a self-taught fine art and portrait photographer based in Serbia. She's been taking photos since 2013, usually doing fine art (conceptual ) and portrait photos but also fashion and commercial. I am studying law and I had no interest in choosing photography as my profession until autumn of 2013, when I finally realized how strongly I really feel about it.
With the craziness from today’s Black Friday (Happy Friday!) and the email spam! While some of you including myself have been surfing the deals, I decided to take a little break and shared this project from the folks over Ubisoft about the game: Watch Dogs 2. I haven’t personally tried the game but it looks like a greater version from the first one who was revolutionary for many of us. We are featuring an interesting case study where Alexander Karpazis along with his team will take through their iterations for this new game. Hope you will enjoy! Credits Art Director: Mathieu Leduc In-Game Branding Team: Nicolas Fortin UI Graphic Team: Anca-Nicoleta Albu UI Graphic Team: Laurent Gaumer UI Graphic Team: Noreen Rana UI Graphic Team: Samuel Leblanc Video Graphic Team: Achim Schumacher Video Graphic Team: Joanna Goldman Video Graphic Team: Louise McDonald Video Graphic Team: Pierre-Guilhem Roudet Video Graphic Team: Pierre-Olivier Nantel More Information via Behance.
Moose SS16 is an art direction and photography project shared by Valeria Moreiro, a freelancer art director from Buenos Aires, Argentina. The cool thing about this project is for me the compositions and how they were carefully thought to create the clean style of text overlays and low contrast between text and background. The stones and green leaves are also intended to create a clear relationship with spring and summer. Valeria Moreiro is an Art Director with a strong focus on Branding. Working with a wide variety of media, from 2d/ 3d, to paper crafts and photography sets. For more information check out http://valeriamoreiro.com/ Art direction and photography
Esquires' Pumpkin Spice Latte is a graphic design project art directed by Daniel Coleman. The cool thing about this project and the reason we are featuring here is due to the analog process behind it. In this day and age where everything is done in Photoshop or is CGI it's nice to see things being done with real materials, like for the typography part, Daniel used cinnamon. For more details check out the images after the break Project description Esquires' Pumpkin Spice Latte is the coffee chain's hero product for Autumn 2016. Go Creative were asked to produce a key visual that captured the Esquires brand points of being artisan and handmade, whilst conveying the products ingredients as authentic (and not just a syrup shot). We designed a visual that captured those standpoints, with a particular focus on the authentic ingredients. By creating the type out of cinnamon, we could emphasise the flavour in the latte. To further set the mood, we added leaves and key ingredients around the typography. Graphic design process Daniel Coleman is a graphic designer from Oxford, UX. He is working under Magnet Harlequin's creative umbrella, Go Creative. He produces motion, graphic and web design for a variety of national and internation brands including M&S, LG, Costa Coffee and Heinz.
Twitter Marketing Platform is a UI/UX project shared by Erik Herrström, the art director from Stinkdigital. Social media is a powerful marketing tool, but understand how to use it properly can be challenging. Having a proper tool to identify success stories, insights and solutions can help the marketing and as well product designers to know the reach of the audience and how efficient their content strategy is. Project description Over the past decade, Twitter has changed how we share our lives, get our news, protest, debate and connect to the people and events that matter to us. It’s more than a platform—it’s an integral part of global culture. However, that hasn’t always translated to advertising revenue, and as Twitter matures it needs to demonstrate its potential to help brands reach their audiences in meaningful ways. We partnered with Twitter to prototype and design a new platform full of inspiration, solutions and tools to help marketers and agencies capitalize on the power of Twitter. Produced at Stinkdigital for Twitter. - Behance A new platform full of inspiration, solutions and tools to help marketers and agencies capitalize on the power of Twitter. UI/UX project
As you can see from our previous article, YES! The Rio Olympics are initiating and we just can't hold our excitement on Abduzeedo. Which sport are you most excited for? I just can't wait to see how the athletes will perform and I am sure some will shine from the darkness. Comparing to the Winter Olympics, I've always been leaning more towards Summer Olympics for the only reason that I hate Winter! :) Also for the particular reason that the variety of sports in general, makes things more interesting and quite exciting as well. As the Games is starting, more designers/artists will publish their latest work/involvement with brands or companies as part of campaigns for Rio 2016. Let's take a look at what Rafael Martin C worked on as an Art Director for RIO 2016: BBC's Olympic Games. I have the opportunity of Art Direct the world of BBC´s Olympic with Justin Hutchinson-Chatburn. Here you can see part of my work on the project. Credits Company: Painting Practice Campaign: RIO 2016: BBC's Olympic Games Agency: RKCR/Y6R Director: Derek Picken, Niklas Rissler Production: Passion Pictures More information: http://www.rafaelmc.com.
I am a fan of photography, especially street photography. I feel that there's something genuine and unique about that style that are much different from other fields. One example is photos of products, especially non-tech ones. They tend to look the same but when I saw the work for Arrels Barcelona I felt that it was fresh. Maybe it's because I am not so familiar with this particular field however I love the simplicity despite how colorful they are. This work was done by Roc Canals and the Hey Studio Photography from Barcelona, Spain. For more information check out http://roccanals.com/ and http://heystudio.es/
Ion Lucin shared an incredible project exploring light and darkness, I'd say more darkness than light but the result is fantastic. The minimalist representation of objects in black and white with subtle animations create an eerie yet elegant effect. As a fan of monochromatic compositions I had to feature these artworks here on ABDZ. For more information about Ion's work and portfolio check out https://www.behance.net/ionL Exploring the minimal beauty of light in darkness. 3D modeling, lighting, rendering.
Jean-Michel Verbeeck is a multidisciplinary Art Director from Antwerp, Belgium. His passion is to explore the relationships between art and design with a fresh and innovative approach. He translates these refined outcomes to visual identities and engaging graphics by pushing the limits of abstract storytelling. The images reject the traditional boundaries and explore new ways of experiencing visual imagery. The Studies in Abstract & Circular compositions is a great example of that. Studies in abstract & circular compositions which explore intersections within an isometric environment. Following the project "Color relationships", there is a underlying study about the interaction between colors and shapes. I offer the opportunity to incorporate artistic results which hold a deep sense of aesthetics, a poetic approach towards compositions and a personal touch that is experienced as exclusive and with deeper meaning. For more information check out https://www.behance.net/jmverbeeck
The amazing people from Folch Studio put together an incredible editorial design project for Metal Magazine, a fashion publication for a younger demographic. As I've said many times before, editorial design is such an inspiration for me. I love the way designers play with the grid, imagery and typography. For this project you can see some details that give a super fresh look, like the images breaking the grid and almost superimposing the text. Moving away from the young fashion publication for young people, Metal’s visual language turned more mature and sophisticated, claiming a more conceptual idea of fashion. The new format, art direction and typographic treatment symbolised this transition. While creating a strong attitude and strengthening the magazines structure, design almost disappears, creating with its absence a recognisable look and feel. "Metal came out from this new zeitgeist and contributed to the necessary creation of a new format, where content and concepts were finally dealt with in an unprecedented way in fashion fields. Some of the photographers who turned their noses up at this choice, were later aspiring to see their work published in such a fresh and experimental framework. Images were strongly enhanced by an innovative and playful choice of papers, something not really common in editorial design at that time: the harmonic play between the organicity of the offset paper and the cold white of the coated ones was spread across the bound and stapled publication. For more information check out the full case study at http://www.folchstudio.com/work/metal-magazine/