Let's take a look at this art direction & advertising campaign proposal by designer Rui Gonçalves for Reliance Life Insurance. That tagline is pretty neat and tells the story of the two pieces very well. You just gotta love the layered composed elements and also the perspective that gives you a unique puzzle of the global situation. Props to the post-production skills from Rui who does a very job to express the behind-the-scenes. And also sharing his frame-by-frame process so we can get inspired from. Rui Gonçalves is an art director/graphic designer based in Barcelon, Spain. By the quality of his work, I am surprised we have never featured his work. Check out more of his work via Behance. "Everything is okay, until it's not" Advertising Print proposal for Reliance. This work was done only by using photoshop. Photo Gallery More Links Check out Rui Gonçalves's site: ruimgoncalves.com Follow Rui on Behance
We are featuring the work from Rita Goulão from her art direction and branding works where lettering and typography shines on every single piece of work. Based in Barcelona, aside from her work, you can definitely tuned in to her monthly radioshow at Rádio Quântica. A designer and a DJ both together for a great combination of graphic design with a musical flair. Hope you like it! Via Behance, this is the work from Min (1988) aka Rita Goulão who is an artist and designer based in Barcelona, Spain. Working mainly in design, illustration and also music, you can definitely follow her experiments with typography and lettering on her Instagram.. As a DJ, she's part of Monster Jinx, an independent label where she worked as graphic designer and art director, and now occasionally collaborates with. She also leads a monthly radioshow at Rádio Quântica, Mineralogy, where she shares her music selections with the rest of the world.
Let's take a look at a branding & art direction project by Size Agency about the Family Takes Book through its identity, branding and graphic design. Reading stories for your kids is a part of parenting that we somehow neglect with the age of technology. It's definitely easier with tablets or phones for interactivity but somehow it's always good to keep our roots. Published on Behance, we are featuring the work from Size Agency who is a studio based in Zagreb, Croatia. I loved how they put an accent on typography across their work, definitely give them a follow. Family Tales is one of the most exciting UK startups that connects parents directly with writers who make personalized stories for their kids. Credits Marko Cvijetic Andrej Virant Sadiković Jurica Koletić Ivan Fistric
Let's take a closer look at the Interaction Design & Art Direction work from New York based studio named Anton & Irene. They usually work for clients or self-initiated projects but this time is for a friend named Shantell Martin who is an artist who is best known for her black and white drawings. You definitely check out the full case study as well. Published on Behance, this is a project by Anton & Irene who are a studio based in Brooklyn, New York. They are the kind of people where they will be interested in new projects, ideas, student work and more. We love their work and they are the real definition of designers, check out their site. We usually work for clients, we sometimes do self-initiated projects, but this was the first project we did for a friend.
Hope everyone enjoyed their long Happy Easter Weekend, we would like to start off the week with an art direction & graphic design by Leta Sobierajski for the brand RUH. I love how Leta is thinking outside the box with her colour palette and texture; I must admit that cyan, gold and black/white can go pretty well together. See it for yourself! Published on Behance is the work from Leta Sobierajski who is a designer and art direction based in Brooklyn, New York, USA. Incredibly diverse, Leta is coming from a background of combining photography, art and more traditionnal design elements to create utterly and bizarre compositions.
I have not seen Ghost in the Shell yet, but it's definitely on the list of movies I want to see despite the not so good reviews. One of the reasons is the look and feel of the movie. The post modern, futuristic look full of neons and crazy stuff. For this post we share a little bit of of the art direction behind it from a post shared by Ash Thorp and Christoffer Bjerre on their Behance pages. The sequences and images in the reel represent a compilation of work created for the Ghost in the Shell live action film, which includes everything from animation tests to final assets implemented in the film. SOLOGRAMS Early on in the film’s development, I met with Rupert to discuss some of the creative direction. He expressed his desire to paint the city with neon lights in a new form that he coined as “Solograms”, which are solid holograms. It is something in the realm of a particle system of light that can be moved and augmented in Z space. I loved the idea and instantly got to work building out concepts and ideas. Below you will see a mix of various style frames, concepts, and final production assets that made it into the film. These concepts then went into post production where Chris Bjerre and I animated and created an asset library for Rupert to paint his city with. - Ash Thorp Art Direction POSTERS Maciej and I pitched a few poster renditions for the marketing of the film. Although the posters were not eventually commissioned, we really enjoyed connecting and building them out regardless. TEAM Director - Rupert Sanders Lead Concept Artist - Maciej Kuciara Lead Concept Artist - Vitaly Bulgarov Concept Artist/Designer - Ash Thorp Designer - Chris Bjerre Reel Editor - Franck Deron
The tagline of this campaign is: The more you connect, the less you connect. There’s a powerful message through the lines of this campaign tagline and you can easily relate with what it is all about. We’ve been through debates where technology grows at such a fast pace that the consumer grows to be even more demanding but at what point? I love the fact that the art direction gives you a clear understanding and a reflection to a sad reality of a present day. I love technology but I do agree that we have to keep a balance in our lives. A great thought from the work from Donghai Liu for Ogilvy Beijing. Published via Behance is the work from Donghai Liu who is a creative director based in Beijing, China. With 15 years in the business, Donghai went from designer to assistant art director, copywriter to senior copywriter and assistant creative director to a creative direction position. That's a lot of experience on different fields and has worked with many brands including JWT Shanghai, Bates Beijing, Leo Burnett Beijing and more. This Print Campaign was done by Ogilvy Beijing advertising agency for Center For Psychological Research, Shenyang in China. It was released in the Apr 2015.
As a designer, I am a frequent user of Behance. It’s a beautiful platform that featured some of the best artists, designers and illustrators out there. One thing that annoys me though is the design hasn’t changed much in the last few years. For example, those gradient buttons are hitting me hard! Let’s take a look at the work of Nora Park who decided to take the platform for an overhaul concept. Overall, I really enjoyed her interaction design and direction for Behance, too not keen on the interactions but in the “ensemble”; it’s a lovely concept! This concept is the work of Nora Park who is a freelance art director based in Los Angeles, California. She has a background in UI/UX, graphic design, illustration, fine art and more. You should definitely check out her site. Like many designers, I am a frequent user of the Behance. This is my attempt at translating the website into a desktop application, one that takes advantage of the platform by providing a richer, more seamless and customizeable experience.
Internet.org by Facebook is a art direction and digital art project shared by our favorite studio, ARS Thanea. We posted about them and featured their work so many times, actually every time they post something new because their work is quite inspiring. This time we are sharing the project they shared on their Behance profile for the Internet.org for Facebook. It's an advertising campaign, but we tend to focus on the technical aspects of the digital art and art direction for this post. Background Internet Access is considered a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter by the United Nations. Each person that comes online has the potential to create and share knowledge that improves the internet for all. That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access. How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online. Art direction and digital art Educational icons Additional Assets Making off Credits Facebook Brand Planner: Ravi Khanna Digital Media Manager: Anna Ziskin (On Set) Head of Brand Marketing: Nate Mordo Head of Consumer Marketing: Kofi Amoo-Gottfried Sid Lee New York Creative Director: Felipe Ferreira Account Director: Brett Niebling Account Executive: Gillian Couchman Producer: Dana Kandic Ars Thanea Executive Creative Director: Peter Jaworowski Producers: Marta Król, Tomasz Wachnik Art Director: Karol Klonowski Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski Typography: Mikołaj Piszczako Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer 3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk Animation: Piotr Maciocha Photo Crew: Photographer: Francisco de Deus Photographer’s Rep: Blake Pearson / VISU Producer: Susan Shaughnessy Production Coordinator: Brie Walsh Animator: Zack Williams Digital Tech: Alex Smith 1st Photo Assistant: Mari Juliano 2nd Photo Assistant: Ben Mistak Gaffer: Leandro Viana Fabricator: Makoto Aoki / Swell Fabricator Asst: Tomoka Tsuchimochi Fabricator Asst: Erina Hattori Prop Stylist: Paola Ramirez For more information check out https://www.behance.net/gallery/47954189/Internetorg-by-Facebook
This year, once again, I will try to finally achieve my photography goal of posting one photo a day on Instagram. In the past the idea was to take a photo a day but I've learned that it gets pretty difficult to conciliate that with work, blog and some rest. Another important thing is having good references, for some reason I was quite passive in that area until Francois, the chief editor of ABDZ sent me some of the photographers he follows on Instagram. One of them was the Minh T aka, @thismintymoment. He became my favorite. I love the style of the photos, the art direction and the subjects. Mixing minimalism with urban style, a lot of concrete and architecture, he is really an inspiration for me to keep practicing. About Minh T. Minh T. is an art director and photographer based in California. For more information make sure to check out his work at: Instagram Web site Photography from Instagram © All rights reserved to Minh T (thismintymoment)
Femme is an art direction, web design and UI/UX project shared by Ruslan Siiz on his Behance profile. What can I say about this project besides it's awesome. I love the different variations of the layout with grid of images, sometimes in Pinterest style and others in a much more magazine/editorial look. As web design goes, I believe this project features all the major trends in web design. The detail pages are gorgeous, including some split screen designs, another very hot trend right now. Anyways, I am taking so much notes for some refinements I want to add to ABDZ this year. So check out the Femme project and let us know what you think. Femme exists as a global luxury, life and style directory. Developed to stimulate, inform and entertain readers with a wide spectrum of topics from high fashion and film to music and art. About Rulsan Siiz Ruslan is an Art Director & Designer living in Warsaw, Poland collaborating with amazing people around the world to create experiences for the most ambitious brands in the world. Focusing on visual design & digital storytelling I had the pleasure to work for Disney, Crate&Barrel, Dustin Farrell, Cloudbank and Damps&Lyland. For more information check out: http://ruslansiiz.com/ Web design
Squarespace Re-Design is a web design and art direction project shared by Peter Bagi on his Behance profile. I have been a fan of Squarespace pretty much since they started. I thought about moving ABDZ to their service, however it's not an easy task, even though it's still in my plans. Back to the project, the new design follows the simplicity and the black and white theme that have become almost their signature. There's much more to love and I feel that they achieves something extraordinary with less imagery and much more typography. The project was broken up into different phases. Concepting, wireframing/UX, design iterations, prototyping with Principle and finally full development. My role was to create sub features pages along with helping support the design leads on the main page design. The main page web design features some quite elegant solutions for footer and an interesting grid system with two columns but with different widths apparently. It's an smart solution to create a look that feels more editorial. Another signature component of their brand was preserved, the Gotham font for titles, headings and links. They use Gothan always in all caps. Another detail that I quite like the the letter-spacing or kerning. Much wider, which gives a even more modern look. Anyways, take a look at some of the screenshots below. Web Design About Squarespace Squarespace makes beautiful products to help people with creative ideas succeed. Squarespace's platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence. About Peter Bagi Peter is an art director based in New York City working for Squarespace. I start by getting a feeling and vibe for your project and offer up design solutions that are attractive & effective in communicating your objective. I have a strong drive and desire to produce work that is dynamic, fresh and has a strong narrative. My love & skill for photography brings another element to projects. and because I put my passion into every endeavor. Credits Creative Director - David Lee Design Lead - Andre Ribeiro Design Lead - Tom Sears Designer - Peter Bagi Designer - Chris Ramirez For more information check out Peter's website at http://peterbagidesigns.com/
Caramello - Gellato & Pastisserie is a branding and art direction project shared by the folks over at Collettivo Mare, including Leonardo Schiavina and Luca Cammarata. The design plays with modularity and patterns to create something unique and playful. I feel that modular patterns sometimes result in stark and, for lack of better word, boring visuals but this project proved me wrong. It feels classy, I believe the typography choice was responsible for that. The serif font balances the design with a bit more organic form. Caramello is a new concept cake and ice cream shop settled in Manchester. The idea behind the concept is create a fresh and modular pattern as a main related communication, mixing different shapes, pastel colors and copper color reminds the caramel one. Branding Collettivo Mare is an independent design collective born in late 2015, working between Manchester and Barcelona. Founded by Leonardo Schiavina and Luca Cammarata. For more information check out http://collettivomare.com/
Colour Game is a photography project shared by Jovana Rikalo on her Behance profile. As the name suggest the use of color and the contrast of the bright yellow and the cold cyan create a beautiful backdrop for the main subject, a redhead woman. In addition there's a surreal feeling because of the air balloon. It's hard to describe this beautiful work in words, take a look and let me know what you think. Photography About Johanna Rikalo Jovana Rikalo is a self-taught fine art and portrait photographer based in Serbia. She's been taking photos since 2013, usually doing fine art (conceptual ) and portrait photos but also fashion and commercial. I am studying law and I had no interest in choosing photography as my profession until autumn of 2013, when I finally realized how strongly I really feel about it.
With the craziness from today’s Black Friday (Happy Friday!) and the email spam! While some of you including myself have been surfing the deals, I decided to take a little break and shared this project from the folks over Ubisoft about the game: Watch Dogs 2. I haven’t personally tried the game but it looks like a greater version from the first one who was revolutionary for many of us. We are featuring an interesting case study where Alexander Karpazis along with his team will take through their iterations for this new game. Hope you will enjoy! Credits Art Director: Mathieu Leduc In-Game Branding Team: Nicolas Fortin UI Graphic Team: Anca-Nicoleta Albu UI Graphic Team: Laurent Gaumer UI Graphic Team: Noreen Rana UI Graphic Team: Samuel Leblanc Video Graphic Team: Achim Schumacher Video Graphic Team: Joanna Goldman Video Graphic Team: Louise McDonald Video Graphic Team: Pierre-Guilhem Roudet Video Graphic Team: Pierre-Olivier Nantel More Information via Behance.
Moose SS16 is an art direction and photography project shared by Valeria Moreiro, a freelancer art director from Buenos Aires, Argentina. The cool thing about this project is for me the compositions and how they were carefully thought to create the clean style of text overlays and low contrast between text and background. The stones and green leaves are also intended to create a clear relationship with spring and summer. Valeria Moreiro is an Art Director with a strong focus on Branding. Working with a wide variety of media, from 2d/ 3d, to paper crafts and photography sets. For more information check out http://valeriamoreiro.com/ Art direction and photography
Esquires' Pumpkin Spice Latte is a graphic design project art directed by Daniel Coleman. The cool thing about this project and the reason we are featuring here is due to the analog process behind it. In this day and age where everything is done in Photoshop or is CGI it's nice to see things being done with real materials, like for the typography part, Daniel used cinnamon. For more details check out the images after the break Project description Esquires' Pumpkin Spice Latte is the coffee chain's hero product for Autumn 2016. Go Creative were asked to produce a key visual that captured the Esquires brand points of being artisan and handmade, whilst conveying the products ingredients as authentic (and not just a syrup shot). We designed a visual that captured those standpoints, with a particular focus on the authentic ingredients. By creating the type out of cinnamon, we could emphasise the flavour in the latte. To further set the mood, we added leaves and key ingredients around the typography. Graphic design process Daniel Coleman is a graphic designer from Oxford, UX. He is working under Magnet Harlequin's creative umbrella, Go Creative. He produces motion, graphic and web design for a variety of national and internation brands including M&S, LG, Costa Coffee and Heinz.