Moose SS16 is an art direction and photography project shared by Valeria Moreiro, a freelancer art director from Buenos Aires, Argentina. The cool thing about this project is for me the compositions and how they were carefully thought to create the clean style of text overlays and low contrast between text and background. The stones and green leaves are also intended to create a clear relationship with spring and summer. Valeria Moreiro is an Art Director with a strong focus on Branding. Working with a wide variety of media, from 2d/ 3d, to paper crafts and photography sets. For more information check out http://valeriamoreiro.com/ Art direction and photography
Esquires' Pumpkin Spice Latte is a graphic design project art directed by Daniel Coleman. The cool thing about this project and the reason we are featuring here is due to the analog process behind it. In this day and age where everything is done in Photoshop or is CGI it's nice to see things being done with real materials, like for the typography part, Daniel used cinnamon. For more details check out the images after the break Project description Esquires' Pumpkin Spice Latte is the coffee chain's hero product for Autumn 2016. Go Creative were asked to produce a key visual that captured the Esquires brand points of being artisan and handmade, whilst conveying the products ingredients as authentic (and not just a syrup shot). We designed a visual that captured those standpoints, with a particular focus on the authentic ingredients. By creating the type out of cinnamon, we could emphasise the flavour in the latte. To further set the mood, we added leaves and key ingredients around the typography. Graphic design process Daniel Coleman is a graphic designer from Oxford, UX. He is working under Magnet Harlequin's creative umbrella, Go Creative. He produces motion, graphic and web design for a variety of national and internation brands including M&S, LG, Costa Coffee and Heinz.
Twitter Marketing Platform is a UI/UX project shared by Erik Herrström, the art director from Stinkdigital. Social media is a powerful marketing tool, but understand how to use it properly can be challenging. Having a proper tool to identify success stories, insights and solutions can help the marketing and as well product designers to know the reach of the audience and how efficient their content strategy is. Project description Over the past decade, Twitter has changed how we share our lives, get our news, protest, debate and connect to the people and events that matter to us. It’s more than a platform—it’s an integral part of global culture. However, that hasn’t always translated to advertising revenue, and as Twitter matures it needs to demonstrate its potential to help brands reach their audiences in meaningful ways. We partnered with Twitter to prototype and design a new platform full of inspiration, solutions and tools to help marketers and agencies capitalize on the power of Twitter. Produced at Stinkdigital for Twitter. - Behance A new platform full of inspiration, solutions and tools to help marketers and agencies capitalize on the power of Twitter. UI/UX project
As you can see from our previous article, YES! The Rio Olympics are initiating and we just can't hold our excitement on Abduzeedo. Which sport are you most excited for? I just can't wait to see how the athletes will perform and I am sure some will shine from the darkness. Comparing to the Winter Olympics, I've always been leaning more towards Summer Olympics for the only reason that I hate Winter! :) Also for the particular reason that the variety of sports in general, makes things more interesting and quite exciting as well. As the Games is starting, more designers/artists will publish their latest work/involvement with brands or companies as part of campaigns for Rio 2016. Let's take a look at what Rafael Martin C worked on as an Art Director for RIO 2016: BBC's Olympic Games. I have the opportunity of Art Direct the world of BBC´s Olympic with Justin Hutchinson-Chatburn. Here you can see part of my work on the project. Credits Company: Painting Practice Campaign: RIO 2016: BBC's Olympic Games Agency: RKCR/Y6R Director: Derek Picken, Niklas Rissler Production: Passion Pictures More information: http://www.rafaelmc.com.
I am a fan of photography, especially street photography. I feel that there's something genuine and unique about that style that are much different from other fields. One example is photos of products, especially non-tech ones. They tend to look the same but when I saw the work for Arrels Barcelona I felt that it was fresh. Maybe it's because I am not so familiar with this particular field however I love the simplicity despite how colorful they are. This work was done by Roc Canals and the Hey Studio Photography from Barcelona, Spain. For more information check out http://roccanals.com/ and http://heystudio.es/
Ion Lucin shared an incredible project exploring light and darkness, I'd say more darkness than light but the result is fantastic. The minimalist representation of objects in black and white with subtle animations create an eerie yet elegant effect. As a fan of monochromatic compositions I had to feature these artworks here on ABDZ. For more information about Ion's work and portfolio check out https://www.behance.net/ionL Exploring the minimal beauty of light in darkness. 3D modeling, lighting, rendering.
Jean-Michel Verbeeck is a multidisciplinary Art Director from Antwerp, Belgium. His passion is to explore the relationships between art and design with a fresh and innovative approach. He translates these refined outcomes to visual identities and engaging graphics by pushing the limits of abstract storytelling. The images reject the traditional boundaries and explore new ways of experiencing visual imagery. The Studies in Abstract & Circular compositions is a great example of that. Studies in abstract & circular compositions which explore intersections within an isometric environment. Following the project "Color relationships", there is a underlying study about the interaction between colors and shapes. I offer the opportunity to incorporate artistic results which hold a deep sense of aesthetics, a poetic approach towards compositions and a personal touch that is experienced as exclusive and with deeper meaning. For more information check out https://www.behance.net/jmverbeeck
The amazing people from Folch Studio put together an incredible editorial design project for Metal Magazine, a fashion publication for a younger demographic. As I've said many times before, editorial design is such an inspiration for me. I love the way designers play with the grid, imagery and typography. For this project you can see some details that give a super fresh look, like the images breaking the grid and almost superimposing the text. Moving away from the young fashion publication for young people, Metal’s visual language turned more mature and sophisticated, claiming a more conceptual idea of fashion. The new format, art direction and typographic treatment symbolised this transition. While creating a strong attitude and strengthening the magazines structure, design almost disappears, creating with its absence a recognisable look and feel. "Metal came out from this new zeitgeist and contributed to the necessary creation of a new format, where content and concepts were finally dealt with in an unprecedented way in fashion fields. Some of the photographers who turned their noses up at this choice, were later aspiring to see their work published in such a fresh and experimental framework. Images were strongly enhanced by an innovative and playful choice of papers, something not really common in editorial design at that time: the harmonic play between the organicity of the offset paper and the cold white of the coated ones was spread across the bound and stapled publication. For more information check out the full case study at http://www.folchstudio.com/work/metal-magazine/
I am not the biggest fan of food photography, perhaps because of all the culinary books I've seen and they tend to always look the same with some macros and depth of field. That said, there are some cases that the quality of the composition, colors and treatment really deserve some attention. That's the case of the project shared by Ayman Abbas titled Fresh Food Market. The project is a collection of great photos of food shot from an aerial vantage point. The colors and composition are super sharp and so vivid it makes me hungry just thinking about the imagery. I'm really making a pointed effort to improve my photo skills so will have to try to shoot something edible leveraging this style pretty soon. Two of my great passions in life are traveling and photography. I believe that traveling broadens one’s view of the world. Experiencing other cultures, meeting people from other communities and countries and seeing the beauty, and sometimes ugliness, of the world has helped me understand that all of our lives are at once interconnected and individual. Ayman specializes in creating large format and panoramic images from stitched mosaics of digital frames and scanned slides. Shooting with both 35mm film cameras, using fine-grained color slide film exclusively, and with digital DSLR, and Medium Format with Digital Back 50 MP, for more information about him check out http://aymanabbas.prosite.com/
I think I have never posted anything about jewelry design, maybe I never paid much attention and to be honest with you I am still a bit of unaware about this subject. That said, I saw this project on Behance posted by Dean Elliott that caught my attention more about the set design than the jewelry. The images are quite stylish with nice geometric compositions with a bit of a retro feel. Dean was born in Durban, South Africa. While completing his degree in Fine Arts Photography and lecturing part time at the Durban University of Technology, he serviced outside clients for commissioned work. Soon after his studies he acquired a position at a studio and became the Senior Photographer as well as Technical Advisor for Sinar South Africa, which has taken him to places like Cologne, Bangkok and around South Africa. For more information about Dean's work check out http://www.deanelliott.co.za/ An on-going gallery of personal portfolio work that arise from inspiration and experimentation with set design and jewelry/luxury goods that I find interesting to photograph. I am always open to collaborations from set designers, stylists and jewelry designers that have a clear concept and access to the product they wish to capture.
As we approach the end of the year I always like to take some time to reflect. This year was an important one, not that the others weren't, but living in a new place, a new commute and various other changes on the personal level make this year stand out. I have been trying to manage all of that with Abduzeedo and have been thinking about what the future of Abduzeedo will look like including the new design. The B&O Play - Design for music project created by Robbert Schefman and Ronald Gijezen has a bunch of cool things that I think make for a cool project to be featured and certainly serves as an inspiration for me in my continued endeavor to evolve the site. This project brings a lot of trends that are very common to the forefront. Horizontal sections with different colors and stunning imagery are just a couple to note. Some points of the layout really caught my attention, the mobile and tablet version feel refined and elegant. At the same time they are part of the system and play quite well with the desktop counterpart. The grid seems to work at that size, but this is something that really bothers me about this type of project, you cannot see how it looks at higher resolutions where there's much more real estate available. That said, the 2 columns with gorgeous imagery always work, especially with minimalist styles. The design feels authentic and forceful with no tweaks or over-emphasised elements. The design profile is minimalistic and sleek, intended to both complement and enhance the B&O products Heres a list of things that I quite like: Imagery and typography: very elegant and refined. Footer design Grid system Tablet and mobile view look great, at least the 2 images shown Things I am not quite sure: Design does't look as flexible, especially with big screens. The horizontal sections seem a bit overkill. Too much change of colors creating a stripe effect. Some design lack a bit of contrast between imagery and light typography (I like the light typography though) Anyways, this was just a little critique, something I will probably do more during next year to exercise my writing skills and further expression of my opinions. GYM | Get your model - User Experience animation from Ronald Gijezen on Vimeo. For more information about Robbert Schefman check out http://www.exoape.com/ - and for more information about Ronald Gijezen check out http://www.exoape.com/. All images are reserved to these guys and their amazing work. Make sure to check out the work on Behance.
Melting liquids like the Terminator 2 killer android is something that will forever inspire me. The work that TAVO put together for their first solo exhibit in Chile features this effect along with impossible geometries and a beautiful 80s color palette. For me, it is a feast for the eyes. Check it out after the break. Our first solo exposition in Chile. Inacap School contacted us for their design´s month in Chile, they proposed for us to make an exposition in Mapocho Museum with our pieces, and to give talks in others locations in the country. We worked on several illustrations about the concept “prespective, forms and fluids”. Some of the illustration exposed were produced at toch studio. For more information check out http://www.tavo.es/studio/
This week I posted a lot about photo-manipulation and Photoshop. I will probably spend some time this weekend playing with Photoshop to create something new, but to finish the week I want to share another great project by the Ars Thanea folks. The project is titled DUPONT: It's What's Inside and it's another great example of attention to detail and flawless execution. Make every bite matter more - DuPont Nutrition & Health, Ogilvy & Mather New York partnered up with Polish Agency Ars Thanea to bring their ideas for heightening food quality awareness. For more information check out http://www.arsthanea.com/ Client: DuPont Nutrition & Health Global Communications Leader: Ruth Farrell Brand & Internal Communications: Sarah-Jane Jumppanen Communications Manager: Barbara Robleto Agency: Ogilvy & Mather NY Global Creative Director: David McMillan Associate Creative Director: Melissa Evans Group Account Director: Rasika Narang Account Supervisor: Dory Giannos Content Producer: Jessica Fiore Production Studio: Ars Thanea Executive Creative Director: Peter Jaworowski Producer: Aleksander Kmiecik Art Director: Karol Klonowski Photographer: Szymon Świętochowski Photo Production: Bartosz Cerkaski Lead 3D Artist: Anna Mierzejewska Modeling: Łukasz Skurczyński, Jakub Włodarczyk, Anna Mierzejewska Texturing: Jakub Włodarczyk, Łukasz Wiktorzak, Marcin Kowalski, Anna Mierzejewska Shading: Anna Mierzejewska, Paweł Szklarski, Piotr Nowacki, Jakub Włodarczyk Retouch: Piotr Frączkowski, Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak Business Unit Director: Marcin Molski Food Stylist: Joanna Sikora Mockup Artist: Jarosław Polowiec Agent: Bernstein Andrulli Matthew LeBaron
”A Biblia Definitiva Do Churrasco” means “The Ultimate Barbecue Bible” and it’s a beautiful book created by Lucas Reis; a creative and art director based in São Paulo, Brazil. This bible is an amazing mixture of hand lettering typography and photography in result of making our perfect summer cookout. ...a beautiful book that you can keep on your shelf or tear to pieces to make the perfect barbecue. All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis All Rights to Lucas Reis Links More info about Lucas Reis: http://lucasreis.prosite.com Follow Lucas Reis on Behance: https://www.behance.net/lucasreis Via Behance
Photoshop is an amazing tool and has changed the way images are created. Sometimes it's very difficult to know if an image was retouched or done in Photoshop. The Brasil Fashion System is a great example. It's really cool and I cannot say if it's real sand artwork or Photoshop however the end result is quite beautiful. Brazil is a singular country. Mixing people, blending cultural aspects and turning everything into inspiration. We are a nation creative by nature. This passion for the new is also what marks our fashion. That passion is what makes our fashion more vibrant, sustainable and rich in diversity. To present it to the world, we invite art and nature to speak on behalf of Brazil Fashion System, an association that unites the Brazilian market fashion under one name, one brand, one strength. In this first institutional campaign, images that represent Brazilian fashion and its pillars are artistic compositions made of colored sand, one striking element of our natural and cultural wealth. The plurality of our people. The energy of our culture. Our natural gift to sustainability. All this is there, represented so refined and delicate in every line, color and shape of images. For more information check out João Vitor Senger portfolio
Playing with words is fascinating, not only in terms of verbal communication but also visual expression. Some people are masters of this craft, pushing the limits of art direction and digital art. A great example is the "You only live once" work by FOREAL™. A young design studio with a creative focus on illustration and art direction, FOREAL™ was founded by Benjamin Simon and Dirk Schuster and offers contemporary and unique design solutions to a wide range of clients of different commercial backgrounds such as advertising, editorial or fashion. For more information about visit FOREAL™ http://www.weareforeal.com/ You are annoyed by this widely overused teenage abbreviation? Drop it! We turned it into a wet and wild visual. Featuring some brave girls, who are showing you how to live if you only live once
Our friend João Oliveira has recently updated his website with some outstanding new work. From Art Direction to digital images, João shows how versatile he is, no matter the client. From Coca-Cola to Depthcore his work is always inspiring and deserves to be featured here on Abduzeedo. Coca-Cola Teamed up with Nuno Jerónimo and Tiago Canas Mendes from the “O Escritório” agency I’ve been responsible for the art direction and identity design of this campaign held by Coca-Cola Portugal and the Portuguese soccer team Benfica — Camarata Coca-Cola (Coca-Cola Dormitory). The idea behind this “feel-good” campaign was to turn the stadium luxury corporate box into a dormitory for fans. Boosters could apply at Coke website and win the chance to spend 24 hours in the dorm, spending the night in there and also watching a soccer match with the privileged view the location offers. Optimus Madrid Smooth King of Hearts Kult Magazine