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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

The book suggestion of this week is about branding, the title is Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Design Essentials) by Kevin Budelmann, Yang Kim and Curt Wozniak. It's a useful guide to designers and clients to understand the terms commonly used in branding and to avoid confusion. Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book. Buy it now

Identity Suite: Visual Identity in Stationery

Identity Suite: Visual Identity in Stationery

The book suggestion of this week is about branding. The title of the book is Identity Suite: Visual Identity in Stationery by Victionary. As the title says, the book is about extending the brand through beautiful crafted stationery. Book description The most fundamental of all branding tools is a company's own stationery. Being the most frequent touch points between staff and clients, corporate stationery remains a perfect and most basic branding tool for companies in any industry and of any size. Investigating about 100 complete stationery sets, Identity Suite is an up-to-the-minute epitome of successful branding through office supplies today. Through the choice of stationery items to include and designers' attention to details, these highly characterized letterheads, labels, tapes, folders, notepads, memo pads, wrappers... and many more can be customized to befit specific operation needs and visualize brand visions at the same time. Seven in-depth case studies will also highlight the lavishly designed and executed branding and rebranding campaigns for new luxurious apartments, a sizable mixed-use development, designer hotel, five-star historic hotel, an independent industrial designer and fashion boutiques from around the world. Buy Now

I Love Type 01 - Futura

I Love Type 01 - Futura

The book suggestion of this week is an awesome one, it's about typography. The title of the book is I Love Type 01 - Futura by Victionary. The book showcases artworks created using Futura and it's the first book of the series I Love Type. Once representing Swedish IKEA globally (in a slightly tweaked appearance of Ikea Sans) and raging the world when substituted by Verdana in 2009, Futura has been one of the most influential san-serif for nearly a century. Its simplicity and geometric qualities, originally responding to the trends of the Bauhaus or constructivism back in the 1920s, is still valid at present while spawning equally prominent types like Avenir in 1980s and Gotham in 2000. Beautifully produced in hands with prolific Spanish creative duo, TwoPoints.Net, I Love Type is witness to the fashionable comeback of a selection of time-honored typefaces with focus on one type-family at a time. Capturing a myraid of inventive type treatments, ranging from layout arrangements, special printing and custom variants, the series is a review of how today’s graphic designers are breathing new life into classic typesets and timeless aesthetics into modern context. I Love Futura is the first volume of the type collection to hit the stores. Buy Now

It's the Way You Say It - Second Edition: Becoming Articulate, Well-Spoken, and Clear

It's the Way You Say It - Second Edition: Becoming Articulate, Well-Spoken, and Clear

The book suggestion of this week is about communication, it's titled It's the Way You Say It - Second Edition: Becoming Articulate, Well-Spoken, and Clear by Carol A. Fleming PhD - this book helps you to improve your communication skills through useful exercises. Speak your mind effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for: Understanding how others hear you Dealing with specific speech problems Varying your vocal patterns to make your speech more dynamic Using grammar and vocabulary to increase your clarity and impact Reinforcing your message with nonverbal cues Conquering stage fright An entire section of the audiobook focuses on communication issues in the workplace - interviews, presentations, voice mail, and more. Dr. Fleming puts a human face on her advice through vivid before-and-after stories of 40 men and women who came to her for help... Buy it Now

Design For How People Learn - Book Suggestion

Design For How People Learn - Book Suggestion

The book suggestion of this week is about how to teach, or more exactly, how people learn. The title of the book is Design For How People Learn and the author is Julie Dirksen. Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems. In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience. Buy now

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

The book suggestion of this week is about interaction design, the book is titled Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences and it was written by Stephen P. Anderson an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He's also of the author of the book "Seductive Interaction Design," which explores this topic of psychology and design in more detail. Book description What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers. Buy book now

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

The book suggestion of this week is about one of the most important things nowadays in terms of business, I am talking about storytelling. The book is titled Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul Smith. Book Description Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect. Storytelling Intro Buy this book now

Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

This week's book suggestion is not about design per se but it's essential to designers willing to run their own business or simply trying to get started with side projects. The title of the book is Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. "A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at WorkBook description Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. Buy this book now

The Craftsman - Book Suggestion

The Craftsman - Book Suggestion

The book suggestion of this week is about craftsmanship, we are talking about The Craftsman by Richard Sennett. The book engages the many dimensions of skill—from the technical demands to the obsessive energy required to do good work. Craftsmanship leads Sennett across time and space, from ancient Roman brickmakers to Renaissance goldsmiths to the printing presses of Enlightenment Paris and the factories of industrial London. Amazon Book description Defining craftsmanship far more broadly than “skilled manual labor,” Richard Sennett maintains that the computer programmer, the doctor, the artist, and even the parent and citizen engage in a craftsman’s work. Craftsmanship names the basic human impulse to do a job well for its own sake, says the author, and good craftsmanship involves developing skills and focusing on the work rather than ourselves. In this thought-provoking book, one of our most distinguished public intellectuals explores the work of craftsmen past and present, identifies deep connections between material consciousness and ethical values, and challenges received ideas about what constitutes good work in today’s world. Sennett considers an array of artisans across different periods, from ancient Chinese chefs to contemporary mobile-phone designers, in this powerful meditation on the "skill of making things well." The template of craftsmanship, he finds, combines a "material consciousness" with a willingness to put in years of practice (a common estimate of the time required to master a craft is ten thousand hours) and a strategic acceptance of ambiguity, rather than an obsessive perfectionism. Sennett’s aim is to make us rethink the notion that society benefits most from a workforce trained to respond to the metamorphoses of a global economy. Ultimately, he writes, the difficulties and possibilities of craft can teach "techniques of experience" that help us relate to others, and lead to an "ethically satisfying" pride in one’s work. New Yorker- Copyright © 2008 Buy The Craftsman Now

Not How Good You Are, Its How Good You Want to Be - Book Suggestion

Not How Good You Are, Its How Good You Want to Be - Book Suggestion

The book of this week is not about design per se, but it's very important for designers, well actually it's important for everyone. The book is title It's Not How Good You Are, Its How Good You Want to Be by Paul Arden. I've been trying to read more books about leadership and business and I find these books way more useful than design books. It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Buy Now

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

The book suggestion of this week is titled Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon and it's a New York Times bestseller about tips on being creative. As the author says, it's all about being yourself. You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, col- lect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination. Buy Now

Paul Rand: Modernist Design - Book Suggestion

Paul Rand: Modernist Design - Book Suggestion

The book suggestion of this week is about one of my favorite designers of all time, the legend Paul Rand. The title of the book is Paul Rand: Modernist Design by Derek Birdsall, Steven Heller, Nathan Garland, Franc Nunoo-Quarcoo, Paul Rand, Milton Glaser, Ivan Chermayeff. I believe I don't have to explain what the book is about, the title says it all. We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of 20th-century design, his impact on modern communication practice and theory was unparalleled. For him, modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interests where their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology. Buy now

The Eames Lounge Chair: An Icon of Modern Design - Book

The Eames Lounge Chair: An Icon of Modern Design - Book

The book suggestion of this week is titled The Eames Lounge Chair: An Icon of Modern Design by Martin Eidelberg, Thomas Hine, Pat Kirkham, David A. Hanks and C. Ford Peatross. The book is about one of the most iconic modernist chairs, The Eames LC. As a industrial design major, checking books about chair was a common and pleasant routine back in college. The epitome of Modernist style and luxurious comfort, Charles and Ray Eames's leather-upholstered rosewood-veneered chair and matching ottoman, launched in 1956, is a design classic of the twentieth century. This major publication, celebrating the Lounge Chair's fiftieth anniversary, explores the design in detail and places it in its cultural, historical and social contexts, offering fresh insights into this revered icon and its equally revered creators. - Amazon Authors Martin Eidelberg is professor emeritus of art history at Rutgers University, New Brunswick, New Jersey. Thomas Hilne is a social, cultural and design historian and critic. Pat Kirkham is a professor at the Bard Graduate Center for Studies in the Decorative Arts, Design, and Culture, New York. David Hanks is consulting curator for design at the Grand Rapids Art Museum, Michigan. C.Ford Peatross is curator of the Architecture, Design, and Engineering Collections, Prints and Photographs Division, at the Library of Congress, Washington, D.C. Buy book

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference - Book Suggestion

I believe most of you have already read this book, however if you haven't you should do it right now. I finished reading it for the third time last week and there's always something new to learn. The book suggestion of this week is the The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. For example, many parents may be alarmed at his advice on drugs: since teenagers' experimentation with drugs, including cocaine, seldom leads to hardcore use, he contends, "We have to stop fighting this kind of experimentation. We have to accept it and even embrace it." While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form. Agent, Tina Bennett of Janklow & Nesbit. Major ad/promo. (Mar.) Reed Business Information, Inc Buy Now

Scandinavian Graphic Design

Scandinavian Graphic Design - Book Suggestion

The book suggestion of this week is titled Scandinavian Graphic Design by Sand Publishing. The book shows the history of the Scandinavian design featuring works Denmark, Finland, Iceleand, Norway and Sweeden. Books about design history always inspire me because most of the things we see today and we think are new, actually are heavily inspired by something in the past. Scandinavian Graphic Design is a fresh collection that draws from the highly respected history of Scandinavian design to present contemporary graphic design from five Northern countries: Denmark, Finland, Iceland, Norway, and Sweden. Characterized by simple elegance, careful use of vibrant colors and space, minimalism, and functionality, Nordic design is also recognized by its heavy application of typography and illustration. The designers featured are at the vanguard of Nordic design, bucking trends and demonstrating that design can be simple but sophisticated, lovely but not naive, and cool yet engaging. This title showcases all genres of design, from graphic design, printed books, album covers, posters, product design, fashion, and promotional design to typographic and environmental design. If you're in need of inspiration, head north and discover one of the largest epicenters of design in the world, a region abundant with creativity in every realm of design and art. - Amazon Buy Now

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students - Book Suggestion

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students - Book Suggestion

The book suggestion of this week is about typography and how to think about your designs with types in mind. The book is titled Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students by Ellen Lupton. Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (http://www.thinkingwithtype.com) has been revised to reflect the new material in the second edition. Buy Now

The Anatomy of Type - Book Suggestion

The Anatomy of Type - Book Suggestion

The book suggestion of this week is about typography. The book is titled The Anatomy of Type by Stephen Coles. This book is an excellent reference because the author write sin details about 100 popular fonts including, FF DAX, FF Meta, Adelle, Frutiger, Mrs Eaves (one of my favorites) and of course Neue Helvetica. From the foundry to the anatomy of the font, this book is essential to any designer or type enthusiast. From the authorStudents and professionals in any creative field can benefit from a good typographic eye. The Anatomy of Type (The Geometry of Type in the UK) is all about looking more closely at letters. Through visual diagrams and practical descriptions, you'll learn how to distinguish between related typefaces and see how the attributes of letterforms (such as contrast, detail, and proportion) affect the mood, readability, and use of each typeface. Nutritional value aside, the spreads full of big type are nice eye candy, too. The 100 typefaces featured in the book are hand-picked by the author for their functionality and stylistic relevance in today's design landscape. Along with several familiar faces (Garamond, Bodoni, Gill Sans, Helvetica), you'll also discover contemporary fonts that are less common -- and often more useful -- than the overused classics. Buy now!