The book suggestions of this week is about entrepreneurship by one of our favorite authors and speakers, Gary Vaynerchuk. The book title is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and Gary shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't. In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work. Buy now
The book suggestion of this week is about one of the most important things nowadays in terms of business, I am talking about storytelling. The book is titled Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul Smith. Book Description Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect. Storytelling Intro Buy this book now
The book of this week is not about design per se, but it's very important for designers, well actually it's important for everyone. The book is title It's Not How Good You Are, Its How Good You Want to Be by Paul Arden. I've been trying to read more books about leadership and business and I find these books way more useful than design books. It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Buy Now
Last Wednesday I was chatting to Cameron, one of Abduzeedo contributors and we were talking about lots of things when we talked about this idea of doing a live broadcasting with the whole Abduzeedo team, so we decided to do it to test how things would work, we just got everybody together and simply did it. It turns out to be a lot of fun and we will keep doing it especially because of the feedback and interaction we had with our readers and the design community. One of the things I noticed with the questions and conversation with our readers and the Abduzeedo team was some doubts about freelancing or starting a business in the creative field. I believe everyone has questions about that, including me, and because of that I started looking for some answers reading books about the subject. There are amazing books talking about this matter, books such as Rework, Crush It!, Talent Is Overrated and this new one that I am still reading called Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky. All these books are about doing, starting business and making ideas we have happen. There are great insights and examples. Making Ideas Happen chronicles the methods of exceptionally productive creative leaders and teams – companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh – that make their ideas happen, time and time again. Scott Belsky is the guy behind Behance, my favorite website out there to see what some of the top creative professionals are doing. He also runs, I think, a site called 99% - http://the99percent.com/ and organizes the 99% conference where successful guys talk about how they did something, or how they made their ideas happen. All the talks are really good but I decided to post 4 of them here on Abduzeedo because I believe they will answer some of the questions you guys asked us during the broadcasting. Seth Godin: Quieting the Lizard Brain Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our "lizard brain" as the source of these primal doubts, and implores us to "thrash at the beginning" of projects so that we can ship on time and on budget. You don't need to be more creative, all of you are too creative.... what you need is a quiter lizard brain... - Seth Godin" Threadless: The Do-First Work Ethic Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their "Do-First Work Ethic" encompasses virtues like: staying scrappy, being 100% reactive to your community, embracing a DIY approach, learning from failure, and always (always) taking the first step. Jack Dorsey: The 3 Keys to Twitter's Success Jack Dorsey outlines three core takeaways from his experiences building and launching Twitter – and more recently – Square, a simple payment utility. 1) Draw: get your idea out of your head and share it, 2) Luck: assess when the time (and the market) is right to execute your idea, 3) Iterate: take in the feedback, be a rigorous editor, and refine your idea. Scott Belsky: Don't Let Your Genius Go Unnoticed Particularly in the creative world, there is a stigma around self-marketing. Many of us believe that our talents should speak for themselves. On the contrary, Behance founder Scott Belsky argues that we must take it upon ourselves to ensure that others recognize our strengths. You don't need to be more creative, all of you are too creative.... what you need is a quiter lizard brain... - Seth Godin" I highly recommend that you visit the 99% webiste for more information and to watch all videos. It is definitely worth checking them out.
Every time you provide a service, or sell a product you need to send an invoice indicating the products, quantities and agreed prices ... Probably everybody knows that, however we need to create invoices all the time. Most people have a template of an invoice for their text editor, while others use software like Quickbooks that do the job for them. In my case, I used to use a custom template that I created. But to be honest I was really thinking, an online invoice app wouldn't be a bad idea at all. The Invoice Machine website provides exactly that, it creates free and really cool PDF invoices for you. Simple as that, put your information and start the invoice machine. The Invoice Machine is a free web 2.0 application that let's you create free and beautiful PDF invoices in a snap. Click on "Start The Invoice Machine" to begin creating your custom invoice! Here are some screenshots of my first invoice created using The Invoice Machine: Adding information: Invoice From/Invoice To Descriptions and Prices Downloading your invoice