I'm sure you've come across Fred & Friend products before at your local indie store and might not have even known it. Last weekend I was cruising around town and stopped at an indie store only to find one whole corner of the place dedicated to Fred & Friend products. It was heavenly. I stood there for probably more than a half hour laughing and checking out all their cool stuff.
One of the biggest challenges when advertising a product, is to come up with an idea that is not obvious, but still is clever enough to deliver the message your client wants. When you do that and still manage to be funny, you hit the jackpot.