Harley-Davidson is one of the most iconic brands in the world. Each bike has their own design and even the engine sound is part of the brand. Designing for such an important brand must be challenging but at the same time very rewarding. The SOUP//GROUP Inc. has put together some really awesome illustrations they did for Harley that definitely deserve a feature here on Abduzeedo. SoupGroup design roots are planted deep within the Southern California lifestyle -- a lifestyle that helps foster design ideas that embrace all that is new and fresh in today's culture and art scenes. Many industry leaders have come to rely on SoupGroup as a vital graphic design resource that captures the cutting-edge style in our image-driven sports and lifestyle markets. Each project, big or small, requires a unique approach. We know that reaching your core customers is going to take a one-of-a-kind solution. We translate your message graphically into a language your customers are going to understand. And that understanding results in sales. For more information visit http://www.soupgroup.com/ Via Behance
A building with strong lines, elegant and with some aerodynamic lines. This is the Harley Daivdson Hearquarters in Australia, a culture that goes beyond the 2 wheels and that was expressed in this project located at Lane Cove, a place close to Sydney. The architects Tony Owen Partners had the pleasure to be the brain behind this piece of art. Inside the building there is a mezanine where we can see everything we got to use: showroom, cafe, library and even a gym. A project that began in 2007 and that it was finished only by the end of 2009. It contains office space, showrooms as well as training facilities, classrooms, warehousing, gymnasium and breakout space. The design was inspired by the mechanical specifications of the motor bike engine. Thanks for the tip The Architectural Review!