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Brainstorm #9 Logo Process

Last month Carlos Merigo, from Brainstorm #9, one of the biggest and most prestigious Brazilian blogs, contacted me asking if I would be interested in redesigning his blog brand. I was totally amazed by the opportunity to work on a project like that. I knew it would be challenging because of the target audience, mostly advertisers and people who really know about that matter. Briefing the design process The first thing when designing a logo, is to understand the context, history and what's the image it has to deliver to the audience. Asking Carlos about the meaning of the logo, he explained to me that the logo was, of course, related to “brainstorming”. Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn in a book called Applied Imagination. Osborn proposed that groups could double their creative output with brainstorming. - Wikipedia Now, about the number #9, it was a really nice story: he was looking for something that would make the name stand out, Brainstorm was way too simple. Then he saw on his table the famous White Album by the The Beatles. He decided to take a look at the name of the songs and found the Revolution #9. That gave him an insight, because even John Lenon himself once said that that song was the weirdest, longest and probably most hated Beatles song. John Lennon wrote this with contributions from Yoko Ono. It's a highly experimental piece, which Lennon once called "The music of the future." It is the most controversial and bizarre track on the album - you have to have a very open mind to appreciate it. The work is credited to Lennon/McCartney, though it was primarily the effort of John Lennon. (This was Lennon and McCartney's standard practice, to share songwriting credit on all songs written by either or both.) George Harrison, Ringo Starr, and Yoko Ono made small contributions, while Paul McCartney did not actively participate in the track's creation. Ono's avant-garde influence on Lennon's compositional style is clear throughout "Revolution 9." - Wikipedia I had to listen to the song, and it’s definitely a crazy song, full of looping and sort of a collage of different things, pretty much like a brainstorm. That was the current logo. So the keywords from my little brainstorm were: Loop Collage Avant-garde Logo References and Sketches Before going straight to the computer, I worked on some sketches, exploring a few concepts using the keywords that were selected before. Also I visit for some logo references. You can take a look at some logos I used for reference at the Ultimate One Color Logos Inspiration article. Logos from logopond for design references The first idea was to keep the # symbol and add another element. In this case the lightning bolt. I know, I suck at that but it's helpful ;) First Idea After having some interesting ideas on paper, it was time to go to Illustrator and work on the symbols. Below you can see one of my ideas, mixing the # and the lightning bolt. The first symbol mixing the # with the lightning bolt It was a nice idea and a good symbol in my humble opinion. It had a nice link with the previous logo, but there was a big problem: the number 9 wouldn't work well along with that symbol. First Idea with the Logotype and versions Selected Idea Even though the first version came out quite nicely, I decided to work on another version, trying something different and using the number 9. With that in mind, I decided to mix the number and the lightning bolt symbol. Second idea mixing the number 9 and the lightning bolt Logotype With the Avant-garde influence on the song Revolution #9, I simply had to use that font. I really like it, despite the fact that here in Brazil it was a default font in Corel Draw, the most popular software for vector design here. But what does that have to do with the font? Well, imagine that this is the default font... so when people send business cards to the bureau and forget to send the fonts, which one is used instead? Yes, maybe it was the most used font ever here in Brazil, but with a few tweaks it would work fine. Exploring the idea of looping, I played with some characters, mainly in the word Brain because ideas and complex thoughts are born in the brain, so it had to have a clear relation between LOOPING in the Brain. Also I used gradients to add some depth to the connections between the letters. In the last letter, the "M", I nudged the symbol a bit over the letter, leaving a little gap between the symbol and the letters to avoid problems with the monochromatic version. Selecting and playting with fonts Final Result I really believe that the new logo achieved the goals we had set in the very beginning of the project. A simple and iconic logo, relating to the Beatles song, Revolution #9. Versions Braincast Braincast, the Brainstorm #9 screencast. Site Also I worked on the web site, but that's another story for perhaps another post in the future.

Great TV Series Logos

TV Series are always a great option to watch since they have an amazing content to catch our attention and these days they can even turn us addicted to it. People that like Dr. House for an example, they can celebrate every diagnostic as it was the first, or Lost watchers for a chance, they keep thinking for hours about the whole solution and understanding to the situation the characters goes through. TV Series logos are always a good combination of typography, colors and minimalist design. You practically never see a TV Series logo full of information or effects. Their main goal is to synthesize the series in a word that will get the audience attention and preference. In case you favorite series logo is not here, send it to us! By the way, my favorite is House. Enjoy... House Lost Friends Smallville Terminator Heroes Gossip Girl Grey's Anatomy ER Desperate Housewives Supernatural 24 The Office CSI Numb3rs Gilmore Girls Sex and the City Scrubs Mythbusters The X-Files The 4400 Monk Criminal Minds And some old stuff...

Great Examples of Colorful Gradients and 3D Effects in Logos

Currently, I'm working on 2 logos for different companies. One of them is my design studio, Zee ( My design process for logos is simple: firstly I brainstorm some ideas and keywords that have relation with the business of the logo I'm working on, then I look for images or ways to make those ideas and keywords real. Of course there are more steps, one of them is checking other logos, not only for reference or ideas, but also, and perhaps the most important, to see if I'm not doing anything that has already been done. There are excellent sites that showcase logos, my favorite is Logopond. They have a huge number of logos in their gallery, very useful to see how other designers approach some subjects on designing logos. Because of that I selected some of the best logos I found on Logopond that use colorful gradients and subtle 3D effects.

15+ Amazingly clever logos

Logo design is a huge part of graphic design. A logo is a name, symbol, or trademark designed for easy and definite recognition. I'd like to share with you a selection of logos that I feel are some of the best around. Hope you enjoy. These are all taken from the book, 'Logo', a book from a design journalist, Michael Evamy, published by Laurence King. Laurence King have a great range of Art & Design related books. London Symphony Orchestra 2001 USA Network 2005 Sandhurst Shrubs 2004 ARC Representation 2004 Eight, Corporate Communications Company 2005 Beyon, Office Furniture Supplier 2001 Fashion Center 1993 Message, Abbey Baptist Church 2001 Ohio National 1996 More 4 2005 Greenberg, Brand marketing research 2003 More Th>n 2003 The Lochness Partnership 2005 The Royal Parks 1996 The Guild of Food Writers 2005 Gotham Books 1998 No logo list would be complete without including the frequently discussed... FedEx 1994 Note: If you dont see the arrow, look harder. If you've got any logos you would like to share, please do.

10 trends that will define logo design in 2008 by

Please visit for the full article. The last article I wrote about logo design was about logo trends from past years. But now, 2008 logo design is getting some cool trends already. It's important to be at the center of all design trends, because most of clients want to be at the hype. And the hype for trends right now are pretty cool. Some have been out there for some time now, and others are somewhat new. Check it out. Update: The source link is at the bottom of this post. I found it on LogoOrange, during research for a logo i'm developing, and thought it would be nice to share with you. Every single time we post other people's work, we link them. Always. Organic 3D Waves - The New Swooshes "Web 2.0" Logos Transparency in logo design "Underground" Typography - Minimal Fonts At the source site (LogoOrange), you'll find further explanation about these and other trends, such as 'New Rainbow / Color Scale', 'Sci-Fi Fonts', 'Leaves Logos', 'The "Ugly" 80's' and 'The New Crest'. Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]

Best Band Logos

There are some great bands out there... from rock to hip-hop, from ska to punk rock. Not all of them have cool logos, but some are memorable. "Whether it's gracing overpriced T-shirts or iconic drumheads, being furtively carved into classroom desktops or intricately inked on the bodies of the most dedicated fans, a band's logo can be just as memorable as its biggest single." 25. Ramones 24. Nine Inch Nails 23. Public Enemy 22. Korn 21. Aerosmith 20. Black Flag 19. Phish 18. H.I.M. 17. The Beatles 16. Bauhaus 15. The Cramps 14. Metallica 13. Abba 12. Wu-Tang Clan 11. Queen 10. Van Halen 09. The Misfits 08. The Grateful Dead 07. Scissor Sisters 06. AC/DC 05. The Who 04. Kiss 03. Yes 02. The Rolling Stones 01. PrinceLove Symbol, incorporates the glyphs for Mars (male) and Venus (female) and made it his own name. Source: Spinner. Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]

Logos evolution

Logo design is one of the most fascinating areas of design. Even though it might look easier to design a logo compared to a web site, the designer has to work on a word, sometimes with a symbol, that will represent a company or a product to thousands of people. We’re so used to some tech companies logos that sometimes we think they’ve never changed, they were always like that. But the reality is that they changed, and some were completely redesigned, like IBM, Canon, and Nokia. You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish? This article shows us a bit of the evolution of some very important tech companies, like Apple, Micrososft, IBM, Nokia. Below I show some examples but I definitely recommend you to read the full post from The Evolution of Tech Companies’ Logos.

Wedeed logo

Lately I have been working with my brother on a promising project. Actually I shouldn’t even been talking about that now, but it’s necessary to say some things. Basically it’s all about CSS, it’s really cool, and it's called Wedeed. Anyway, what he asked me to do was the logo and later its GUI. “Well, you don't need to hire any creative designers for making those web 2.0 style logos for your blog - just follow any of these tutorials. And if you hate reading instructions in text, head straight to the video tutorial.“ It’s amazing the number of tutorials showing how to create a web 2.0 logo, actually, there are really good tutorials, but almost all of them showing us how to create those web 2.0 effects, rather than how to come up with a good idea, and that was I was looking for. For this logo our goals was to create a really simple logo, easy to understand, web 2.0, and beautiful. 1 - We follow some ideas like: Cascading Pages Separate design from data Different Colors Simple typeface Flipping pages   2 - Definitions A Cascading Style Sheet (CSS) provides the ability to separate the layout and styles of a web page from the data or information. Styles such as fonts, font sizes, margins, can be specified in one place, then the Web pages feed off this one master list, with the styles cascading throughout the page or an entire How CSS works 3 - Some inspiration: What people have been doing. 3 - My ideas: The idea of layers perfectly represents the separation of the design from the data. Looking for some references and inspiration, nothing like google images and flickr Some of the initial digital tests 4 - Fonts of the web 2: There are really great sites showing examples, though I think the simplest the best. Font variations, colors and alignments Great fonts for web 2.0 Web 2.0 logos(fontshop) Andy Budd's SXSW keynote 6 - Adjustments: Some adjustments in the perspective, testing opacities and effects. Trying some colors and opacities 5 - Final Result: Pretty much the simplest version of them all.

Logos and their Meanings

This site has good stuff, as they ask, ever wondered what company logos mean and whats the significance behind them? Wonder no more! show some logos and theirs meanings like the Amazon's logo, I always wanted to know what that arrow means, and the explanation is really cool. You might think the arrow does nothing here. But it says that has everything from a to z and it also represents the smile brought to the customer's face. If you want to know more about logos and their meanings you have to check that out. powered by performancing firefox