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Revue Custom Logotype Process by Paul von Excite

Revue Custom Logotype Process by Paul von Excite

Our good buddy Paul von Excite is a designer that specializes in Logos, Lettering, Typography and more. He recently published a beautiful process about his redesign of the logo he did for RevueCheck it out! In Paul's Words In this article I am going take you through my usual process of creating a custom logotype for a client. 1. Introduction 2. Get to know the Brand 3. Research and Inspiration 4. Sketching 5. Concept Development 6. Digitalizing and Revisions 7. Alternate versions 8. The Final Result All Rights to Paul von Excite 1. Introduction Revue is the easiest tool to create a weekly email newsletter. You focus on curation, we'll make sure it looks good.Revue is a new tool that creates newsletters within a few clicks. The tool can be used to gather existing content, order it, add some personal words and send out the resulting ready designed newsletter to subscribers. Revue can be used by everyone; from families, starters and start-ups to companies who already have a subscriber database. A Revue account includes a predesigned landing page with signup form that can be shared to reach out and boost the number of subscribers. Existing subscribers can be imported from several sources including MailChimp. 2. Get to know the Brand On before hand I always ask a few question to the client in terms of; what they do, their goals, target-audience, keywords, direction of style for the logo specifically and a few reference images. All these questions come in handy when starting your inspiration journey.Their goal is to build a brand with Revue in the future and are searching for a simple and clean custom type, friendly and approachable for consumers as well as the business market. Yet simple it need to have it's own identity and stand out from other competitors. For alternate standalone use on smaller sizes they also needed a distinctive "R" icon.Keywords: Personal, Elegant, Clean, Modern, Simple, Professional, Strong, Warm, Classic, Friendly.Next to the description and keywords the client also wanted to explore certain other styles based on reference of my previous work, like; Brthrs, Stencil, Painterly, Craft. Not all of these examples have the right specification in relation to the description and keywords but it is good to explore other possibilities. 3. Research and Inspiration All received information is a good starting point for beginning the research, which I'd like to start creating a small mood board of logo styles I personally find a good fit and inspirational letterforms I may end up using. All Rights to Paul von Excite 4. Sketching Partly thanks to doing research I have a strong idea for direction in mind which I'm going to visually develop in the sketch phase. This phase primary focuses on; sizes, letterforms and connection options. Usually with the letter connection part I run into problems, in this particular case I see the "v-u" connection could be a problem and read as a "r". Other than that, I didn't see any big problems on before hand. All Rights to Paul von Excite All Rights to Paul von Excite At this point the client will get involved. It would be a waste of time to fully develop a logo without consulting the clients preference. At first the client liked the right middle option most but after a quick digital transfer and mock up on the website we both agreed the middle left one was the best option and suited the description best. As I already mentioned above, the "v-u" is a problem, the legibility was way better disconnecting the "v-u". 5. Concept Development It is time to transfer the raw sketch work into an usable detailed sketch for digitalizing. Vectorizing the raw sketch work is also an option but I like to do as less digital work as possible. All Rights to Paul von Excite All Rights to Paul von Excite All Rights to Paul von Excite 6. Digitalizing and Revisions I am here working with 0 and 90 degree bezier handles method, there is a excellent tutorial about that method over at AGCS by Dave Coleman. All Rights to Paul von Excite As I mentioned earlier, the detailed sketch iteration had room for improvement. In above shown picture, the layered vector WIP is shown on top of the scanned detailed sketch. The revisions I made are foremost; width/size adjustments, kerning and consistent tails/connections/slants.A quick tip: I always found it very helpful to send a concept to another "lettering" designer to gain other insights and feedback. All Rights to Paul von Excite All Rights to Paul von Excite All Rights to Paul von Excite 7. Alternate version Now the full logotype has been created, we still need an alternate initial "R" icon for smaller sizes usage. Goal was to maintain the character of the "R".I Sketched out two ideas, one based on the existing "R" which was good but not that ideal for usage without the circle. The second one has a cut off leg, we both agreed this was the best option as it was usable with and without a circle and maintained the character of the "R". All Rights to Paul von Excite All Rights to Paul von Excite 8. The Final result From the first mail contact till the final result it took me around 40 hours to complete. The new logo for Revue is now ready for actual use and I'm very happy about the final result. I hope this insight in my process has been helpful. I'm open for feedback to improve future articles of this kind. Thanks for reading! All Rights to Paul von Excite All Rights to Paul von Excite All Rights to Paul von Excite Links Find out more about Paul von Excite: http://www.paulvonexcite.com Follow Paul von Excite on Dribbble: https://dribbble.com/paulvonexcite

Functional and visual redesign of Google News

Functional and visual redesign of Google News

I believe most of you guys have seen the Google News personal project that George Kvasnikov put together. In my opinion, it was a great exercise on how to apply the Material Design concepts to a real product. These kinds of projects always give us freedom to do what we think is right, however we don't have the constraints of the real world. But as a personal project the outcome is amazing and so is the presentation. It's a great example we should all follow in the presentation of our own UX projects. Making of Google News Redesign Concept from George Kvasnikov on Vimeo. Images Since the user needs and what is needed for the successful redesign of Google News were realized, it’s time to create a site map. The main goal is to simplify the site map, as much as possible, and minimize the number of steps the user needs to do to complete the task. After a long preparation period, I’ve focused on design. It took about 5 weeks to create designs for each page, settings, and each interactive element separately. The design is fully responsive and represents a well-thought-out UX. Check out the whole process at http://googlenews.gkvasnikov.com/ For more information about George Kvasnikov check out his website at http://www.gkvasnikov.com/

Colorado Identity by Berger & Föhr

Colorado Visual Identity by Berger & Föhr

Yesterday thanks to a tweet from @brunoberger I saw this fantastic branding work done for Colorado state by Berger & Föhr. They were selected to participate in Making Colorado and to contribute to the creation of a new Colorado state identity and ultimately, a new visual Colorado brand, with the goal of “bringing to life an engaging and resilient Colorado brand that will inspire our residents, unite our state programs and attract businesses, talent and tourists from around the globe.” The case study they share on their web site is a mandatory read for those trying to learn or improve their branding skills. For enthusiasts, it's an amazing source of inspiration. The Challenge "Colorado is our home. It’s a beautiful place, simultaneously wild and technologically forward – diverse, and boasting a rich history. Shaped in equal measures by Mother Nature and its residents our great state embodies exploration, expansion, and opportunity while commanding a respect for the environment and highlighting a need for responsible resource management and conservation... the challenge of “bringing to life an engaging, resilient and distinctive Colorado brand,” capable of inspiring our residents, uniting our state programs, attracting businesses, talent and tourists from around the globe, is not a simple one. We chose to focus on achieving an approachable simplicity while creating a cohesive and aspirational visual state brand evoking all that Colorado has to offer." - Berger & Föhr Case Study There are many more images and information about each step of the process. It's again a fantastic example of branding and visual identity work from the Berger & Föhr team. For more information visit http://coloradoidentity.tumblr.com/

Cyberpunk 2077

Cyberpunk 2077

Created in the 90s by Mike Pondsmith and based on the system of Cyberpunk 2020. CD Projekt RED & PLATIGE Image developed this video game entitled: Cyberpunk 2077. Here comes the full teaser and the incredible behind-the-scenes action. For more information about CD Projekt RED and their amazing works, you can visit their website at CyberPunk.net and give them a LIKE on Facebook at CyberPunk Game. Credits PLATIGE IMAGEDirector / Story: Tomek BagińskiCG Supervisor / Animation Director: Maciej JackiewiczExecutive Producers: Marcin Kobylecki, Jarosław Sawko, Piotr Sikora Producer: Marta StaniszewskaConcept Artists: Damian Bajowski, Jakub Jabłoński, Maciej Kuciara, Maciej RębiszAdditional Concept Artists: Jakub Bogaczyński, Adam Trędowski, Rafał WojtunikCD PROJEKT REDConcept Artist: Robert Adler Concept Usually, working on video game cutscenes involves creating a visual story in an already established world: the animation process is very orderly, divided into classic stages, and predictable. This time around, it was markedly different. The first drafts of the screenplay and preliminary concept art was created when the game was still in initial stages of core development. In the course of our collaboration with CD Projekt RED, we approached dozens of ideas before settling on a seemingly freeze-framed setting that referenced one of the illustrations from the original game manual. All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED Environment All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED 3D Scanning Session IR's 72x18 Megapixel Camera system captures around 1.27 gigapixels of color data from 360 degrees, being a volumetric-based reconstruction method means it's a 'single shot' capture process. Just like a regular photographic session. All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED Final Stills All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED All Rights to Cyberpunk 2077 & CD Projekt RED

Step-by-step Pieces by Christophe Heut

Nowadays some may say Photoshop i really overrated, since everyone knows a bit about it and there's a lot of tutorials on the web explaining how to use this tool. Well, I would say there's a ton of guys using it nowadays, however only a few really can make perfect retouchings and montages as Christophe Heut. This guy is really out of this world, you probably have already seen a lot of his manipulation thru the web, since he worked with many big clients and famous campaigns. In his Website I found this making ofs of some pieces that he did and after seeing this I kind find I really can do more with less on photoshop. Don't forget to visit Christophe website, he got some pretty wicked works. Parking Art Playstation (Morpheus Character) Nissan Surfrider Foundation DDB Monogram