Daniel Barkle is a multi-disciplinary designer, currently based in the South West, UK. He likes to be involved in most areas of design, but has a real passion for producing dynamic brand solutions that incorporate interactive strategies. He has a quite strong portfolio, with the classic minimalist/swiss style present in most of his projects. One of the projects that caught my eye and made me post about it was the San Serif Vol.1. I like the black background with white elements and how he plays with simple effects but yet achieve awesome results. Daniel' words about the project I have designed a collection of typography posters, devoted to a selection of notorious Sans Serif typefaces that have heavily influenced me since I began designing. My recent trip to the 'Bauhaus Archiv' in Berlin inspired me to explore the form of typefaces and to research the history of typographers. I took a closer look at the heritage of Sans Serif typefaces and from my research, I came to the conclusion that practice of typography is beginning to be taken for granted, particuarly at an educational level. My aim for this project was to deliver a message that was visually interesting, but also educational. I'd never really come across any decorative typography posters that pay tribute to individual typefaces, particularly ones that can be framed and displayed on walls - so I decided to create a set of my very own. My ambition for these posters is that they are displayed in the presence of young, learning creatives. I want them to be in the presence of evolving creative environments such as school class rooms, university work spaces and creative offices to fundamentally promote the importance of typography in a decorative, eye catching manor. I want people to replicate my experience with typography, by taking the time out to learn about the history, practice and execution of typography and to not take it at face value. For more information check out https://www.behance.net/Danbarkle
I am a fan of the International Style AKA Swiss Style. I love the grids, the simplicity of forms and the organization that make things look right. Branding is one of the areas that this style can definitely be applied and the BR/BAUEN design studio did an excellent job on their own visual identity as you can see in the images below. BR/BAUEN is a design studio based in Brazil, focused on branding projects, we are recognized worldwide by the craftsmanship and design finish we put into each project. Thanks to this careful approach in our work, we have won numerous awards, as work published in magazines and books, digital creative awards in the major networks in the world including Behance, apart from participation in the 10th Biennial of Brazilian Design. We believe in functional design and the power a graphic design has to change the perception of a business. We speak of projects designed with knowledge, strategy and a deep philosophical reflection on market and business. BR/BAUEN 2Yrs - Reel from BR/BAUEN on Vimeo. The concept for our brand identity is neutralitity, not only in type but in colors. We are the background and base for clients and their brands to evolve and gain brand perception improvement. Our brand positioning is based on our core beliefs in the practice of design. "We Design Brand Perception" is the materialization of the work we develop. For more information visit http://brbauen.com/en/
Today we are featuring some beautiful posters that Mash Creative has designed since 2009. Mash Creative is an independent design studio based in East London/Essex. They work on creative projects that include identity & branding, print media and web design. In a short space of time they have acquired a reputation for producing innovative and effective graphic design that is engaging, clear and relevant. For more information about Mash Creative visit http://www.mashcreative.co.uk/
The book suggestion of this week is about the "Swiss Style", the book is titled Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 and it's an incredible source of references and inspiration about this movement that was extremely important in the history of modernism and it's been one still, extremely important and used for designers for web and mobile. Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books. Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design. Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language. Buy this book now!