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Case Study: Ugmonk 2.0

Case Study: Ugmonk 2.0

As a brand, it's never easy to introduce a new identity to your users. So the thing is people never ever like  change. To commit your users to a new logo is committing them to new behaviors, vision and etc. It is quite a challenge and will take time to adapt. Some brands play it safe and some go completely overboard. We would love to share the latest work from Jeff Sheldon over at Ugmonk that introduced us a whole new identity. We've been a fan of Jeff's work for a long time and look ahead for his future (kickass) endeavors. The original Ugmonk logo has held up well over the past 7 years, but as we have evolved from a few T-shirts to a much bigger lifestyle brand, the logo has started to feel out of place. So, over the last year, I’ve been playing and experimenting with an update. Our new logo reflects Ugmonk’s high-quality and minimalist aesthetic, and still reflects the quirkiness and personality that separates us. It’s light, breathable, and simply geometric—just like everything we make. Each product is a peek into my head, and sharing the stories behind them has always been as important as the products themselves. It’s been awesome to connect directly with you and to build the brand slowly through those stories, one person at a time. A Year in the Making About Ugmonk Coming from Downington, USA; Jeff Sheldon is the face behind the brand Ugmonk. What started as a passion and still, now running a brand with hundred of loyal happy customers worldwide. But not as a corporation but instead being accessible and transparent as possible. For more information: http://ugmonk.com.

The Craft of Collaboration with Ugmonk

The Craft of Collaboration with Ugmonk

Ugmonk is a maker. We are showcasing today his story behind the craft of a collaboration from a designer to wicked folks (The Black Anchor) making the product all handcrafted. Behind every single product, there's a story. Video The beauty of collaboration is that when we play to each other's strengths we're able to bring great products to life that otherwise would have never been made. All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk "Though the end product looks simple from the outside there's a lot of detail that goes into crafting each piece by hand." - Stephen Jones, The Black Anchor All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Links Find out more about Ugmonk: http://shop.ugmonk.com Follow Ugmonk on Instagram: https://www.instagram.com/ugmonk/ Previously Featured Seventh Anniversary Set by Ugmonk: http://abduzeedo.com/seventh-anniversary-set-ugmonk

Seventh Anniversary Set by Ugmonk

Seventh Anniversary Set by Ugmonk

Our good friend Jeff Sheldon commonly known as Ugmonk is celebrating its 7 Anniversary. Seven beautiful years of crafting his brand and devoting hard work every single year. Let's wish Jeff another seven years (at least). We like to think that it’s been more than just luck that’s transformed Ugmonk from a creative side project to a lasting brand. Creativity, hard work, and devoted fans have been the ingredients that made us successful for the past seven years. Here’s to another seven! All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Video Links More info about Ugmonk: http://shop.ugmonk.com/ Get your hands on this beautiful set: http://shop.ugmonk.com/products/7th-anniversary-set

Ugmonk in Iceland

Ugmonk in Iceland

Our friend Jeff Sheldon commonly known as Ugmonk recently came back from a trip to Iceland. Magically inspired, Jeff has brought us back a beautiful collection of images and video, nothing but pure inspiration from Reykjavik. Enjoy! All shot on my new Olympus EM-10 with f2.8 12-40mm lens. I’ll be writing more about my new camera setup in the future, but it was a lot of fun to put it through its paces on our trip. All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Video Free Wallpapers All Rights to Ugmonk Links: Learn more about Ugmonk: http://shop.ugmonk.com Follow Ugmonk on Instagram: http://instagram.com/ugmonk

Case Study: Messenger Bag by Ugmonk

Case Study: Messenger Bag by Ugmonk

2 years in the making, Ugmonk by Jeff Sheldon recently introduced a Waxed Canvas Messenger Bag to his shop. Based in Philadelphia USA, Jeff has being making truly beautiful products for our lifestyle. With the Messenger Bag, Jeff is sharing his whole creative process, from the concept sketches to the final product. Very impressive and totally inspiring, please enjoy! Ugmonk has always been about making products that I wanted to exist. Yes, there are thousands of different bags on the market to choose from, but I wanted to design a bag completely from scratch based around my wants while incorporating the Ugmonk aesthetic. The original idea for the bag started over 2 years ago but it was a long process to finally see the finished product through. Each new product is a learning process and brings on new challenges, but in the end it’s worth the work. In Jeff's Words All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Digital Mockup I don’t have any sewing or pattern-making experience, but I knew it would be helpful to draw the bag digitally to get a more precise mockup to send to manufacturers. This also helped me figure out the dimensions and proportions for each part of the bag. Though some parts of the bag were altered during the actual prototyping process, this gave me a solid idea to work from. All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Early Prototypes It’s hard to know exactly how the sketches will translate until creating the first physical prototype. After I had the first prototype bag in hand I noticed a number of things that needed to be modified and improved. For example, the original canvas that I chose was too thin and didn’t have enough structure making the bag feel too flimsy. Since I only had a sample swatch of the canvas it was hard to know that it wouldn’t work well for a whole bag, but that’s why it’s important to build out the whole product before proceeding with the full run. We also tweaked a number of other things like the length of the front flap, extending the back leather strip to help cinch the sides closed, and using more streamlined hardware. All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Product Photography It was an amazing feeling to finally have the finished bags in hand. The bags looked and felt incredible in person but I wanted to make sure that the same quality and detail really came through in the product photography. Too many people overlook this part when selling online and skimp on photography. This is the only interaction a potential customer will have with the bag and it’s vital that the photos reflect the quality of the product. I spent several days shooting the bags and designing the product page layout and flow. All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Links More info about Ugmonk and his shop: http://shop.ugmonk.com Follow Ugmonk on Facebook: https://www.facebook.com/ugmonk Follow Ugmonk on Twitter: https://twitter.com/ugmonk Read more about the Messenger Bag Process: http://www.ugmonk.com/2014/07/06/messenger-bag-processfrom-sketch-to-fi…

Ugmonk by Jeff Sheldon

Ugmonk by Jeff Sheldon

Jeff Sheldon is the face behind the t-shirt brand of Ugmonk. Graduated in 2008, Jeff always had a passion for all things design. What started as a simple idea became into a brand and mindset centered around Jeff's love for typography and minimal design. Ugmonk is now celebrating its 5th Anniversary and now shipped to over 55 countries around the world. Also they have been able to donate over 10 000 meals to needy children around the world. No matter how big the brand gets, I want to keep the personal touch and service that people have come to know about Ugmonk. Find out more about Jeff Sheldon and Ugmonk at Shop.Ugmonk.com Limited Edition 5th Anniversary Set All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Some of Ugmonk's Lookbook All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Ugmonk didn’t start with a formal business plan and in fact I had very little background in business. Rather than following the “traditional” model of starting a business, I just tried to apply common sense and research to figure things out as they came up. I’ve found that the best way of learning is by doing. Ugmonk will always remain a design-driven brand where design and quality comes first. More Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk …I encourage you get out of your comfort zone and help those in need. It doesn’t have to be traveling to a third world country or giving away your life savings, but even a little bit can go a long way… All Rights to Ugmonk Discount Code For a limited time, use the code "ABDUZEEDO20" for 20% off the entire store. (Ends on September 20th, 2013) Links More info about Jeff and his shop: http://shop.ugmonk.com Follow Ugmonk on Twitter: https://twitter.com/ugmonk Follow Ugmonk on Facebook: https://www.facebook.com/ugmonk