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Art Direction & Graphic Design: Under Armour | Cal

Art Direction & Graphic Design: Under Armour | Cal

I won't hide it, I am a huge fan of Under Armour. I am a fan of their brand, material quality and particularly the collaboration work they do. Let's take a look at this one especially done for Cal. The first public university in the beautiful state of California, we are taking a stroll into a rebranding effort was made from logos, messaging, to photography was up for a refresh. It's a beautiful and yet a playful result! Part of this project, we are looking at the work from Kirk Rous who is working at Under Armour as Art Director based in Baltimore, MD, USA. You should definitely check out his Behance for more of his projects. Cal was first. The first public university in the great state of California. They are the pioneers. They are the trailblazers who started it all. Same goes for Under Armour. When status quo was the status quo, they changed everything. Starting revolutions. Challenging authority. Being first. That’s what Cal and Under Armour have been doing since their respective day ones. Now, together, through passion, design, and the relentless pursuit of innovation, they fight to keep that revolutionary spirit alive. Credits Art Direction: Kirk Roush Photography: Sam Gordon Copy: Dane Rahlf More Links View the full project live on Behance Learn more about Kirk Roush Art Direction & Graphic Design  

Under Armour: SWACKET - Product Design & Photography

Under Armour: SWACKET - Product Design & Photography

I am a big fan of the brand Under Armour, in my opinion the quality of their clothing is just that good and I really do love how they innovate all the time with the performance of their material to enhance your workout or your everyday life. Also every time I looked at their latest imagery, I can’t help to notice the beautiful work from Mike Campau in collaboration with Christopher Massaro, Kristian Espinosa and 9bStudios (Yazan Malkosh, Omar Malkosh, Maram Stash, and Jessica Kim). What I do enjoy about their work is how detailed it is and you can’t almost tell the difference from a photograph. Images created for launch of Swacket for Under Armour... part sweatshirt, part jacket. Full Jackets were created CGI using Marvelous Designer, Clo 3d, and MODO. Macro details were shot in studio and post processed to match campaign.   More Information: http://mikecampau.com.

UNDER ARMOUR- CGI Fabrics by Mike Campau

UNDER ARMOUR: CGI Fabrics by Mike Campau

Mike Campau is an inspiring Digital Artist based in Michigan, USA. Having worked with large brands and high profile compagnies, Mike is always up for hybrid imagery, a beautiful mixture of Photography and CGI. Take a look at his latest work for Under Armour. Wireframes and WIP All Rights to Mike Campau All Rights to Mike Campau All Rights to Mike Campau Storm All Rights to Mike Campau Armour Baselayer All Rights to Mike Campau Coldgear Infrared All Rights to Mike Campau All Rights to Mike Campau Links Find out more about Mike Campau: http://www.mikecampau.com Follow Mike Campau's work on Behance: https://www.behance.net/mikecampau