nice to hear a pro talking on the video. unfortunately i'm a pepsi addict :P

http://www.flickr.com/photos/bogdinamita/

I quit drinking pop all together... Sugar is very bad for ya ;)

I too gave up pop, actually I can't quite say that. I will have it during the summer while socializing at a BBQ. Same goes for chips, and any other junk food. ^ ^

So, wait. A designer is hired to refresh a packaging design, so they just reach back to the 60s and grab that design, tweak it a bit, and win an award?

I'm totally in the wrong career.

MattT - if that's all you think went into that, then this is the wrong career for you. while we all see the final results(which, btw, are fantastic) we dont see the countless different concepts, proposals, and tweaks that were made to it to get it to be the best it could be, to get it to convey the emotion it needed to, and to elicit the desired reaction in a person, automatically, and naturally.

that was a great piece of video. thanks for posting it. where did u find that?

-zach

Everything is great except "zero" lettering... doesn't matter how I look it's just not right for me.

As a designer I LOVE Coca-Cola's new look. It must've taken hours upon hours for the design team to convince the marketing team that less is more.

As a consumer I wish they would stop using high-fructose-corn-syrup!

This is a fantastic way to re brand coke. To me it appears to have gone from a corporate giant shoving advertisements in our face to a laid back 'bottle of fun'. The aluminum bottle is especially nice and simple. Good work to the designers!

Great design. $#!@ product.

Love the new look,

so so refreshing,

great work

The stuff with the movies was already make by the Heineken.

is it me or does it feel this retro design is similar in style to cokes method of selling years ago were they released a new recipe of coke because pepsi was doin better and no one really prefered the new taste then coke went back to the old one and remarketed the old one as a''new'' taste an ended up being very succesful... it just feel coke for the time being had exhausted its current design idea generation and had lost site of ''coca cola'' so now thanks to this plain look once the new look eventually comes it will be like woa hey look thats new and diffrent an eye catching...very clever really

Already there are critics about pesticides on it. The black color grabs more heat and paves way to more pesticide action. The travelers prefer light color cans than black (as u know it reflects heat). This packaging gradually decrease sales i suppose...