The Coca-Cola Identity

The Coca-Cola new identity was the perfect win for the english agency Turner Duckworth, which has won the Design Grand Prix at Cannes Lions 2008. It's absolutily stunning.

Moira Cullen, The Coca-Company Design Director went down the right path during the redesign of Coke's identity. "It's happiness inside. Happiness in a bottle." It's worth checking this video, where she explains how making the identity simpler made it live again that Coke feeling of joy. :)

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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