Love the new look,

so so refreshing,

great work

Great design. $#!@ product.

This is a fantastic way to re brand coke. To me it appears to have gone from a corporate giant shoving advertisements in our face to a laid back 'bottle of fun'. The aluminum bottle is especially nice and simple. Good work to the designers!

As a designer I LOVE Coca-Cola's new look. It must've taken hours upon hours for the design team to convince the marketing team that less is more.

As a consumer I wish they would stop using high-fructose-corn-syrup!

Everything is great except "zero" lettering... doesn't matter how I look it's just not right for me.

MattT - if that's all you think went into that, then this is the wrong career for you. while we all see the final results(which, btw, are fantastic) we dont see the countless different concepts, proposals, and tweaks that were made to it to get it to be the best it could be, to get it to convey the emotion it needed to, and to elicit the desired reaction in a person, automatically, and naturally.

that was a great piece of video. thanks for posting it. where did u find that?

-zach

So, wait. A designer is hired to refresh a packaging design, so they just reach back to the 60s and grab that design, tweak it a bit, and win an award?

I'm totally in the wrong career.

I too gave up pop, actually I can't quite say that. I will have it during the summer while socializing at a BBQ. Same goes for chips, and any other junk food. ^ ^

I quit drinking pop all together... Sugar is very bad for ya ;)