The Coca-Cola new identity was the perfect win for the english agency Turner Duckworth, which has won the Design Grand Prix at Cannes Lions 2008. It's absolutily stunning.

Moira Cullen, The Coca-Company Design Director went down the right path during the redesign of Coke's identity. "It's happiness inside. Happiness in a bottle." It's worth checking this video, where she explains how making the identity simpler made it live again that Coke feeling of joy. :)

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.