Creating visual identities for corporations or even personal projects is always very challenging and time consuming. It goes much farther than just designing a simple logotype, but it's the base of the branding strategy of any company. With Maurer Identity we have a great example of an really well done visual identity project created by Hidden Characters, from Budapest, Hungary

We have designed an identity for Ákos Maurer Klimes an award-winning hungarian product designer and design strategist.

While creating the identity, Hidden Characters designers regularly talked with Ákos next to a cup of coffee. This strategic attitude, the linkage between two points, between people, was their very first source of inspiration. This little momentum had an impact on their work during the whole design process.


Logo Animation

Maurer logo animation from HIDDEN CHARACTERS on Vimeo.

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About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.