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"Amy" - Dove's New Viral

January 28, 2008 from

Dove's been doing a cool campaign, as most of you know, about how beauty industry messes up with women's head... a cool campaign, through virals.

It has been release 2 videos already, both of them really impressive and a little bit shocking: Evolution and Onslaught. This time, they've released a new viral with a lighter and more emotive proposal: Amy. It's the story of a kid who keeps waiting for his girl out side her house, but she never leaves the house. In the end, we get to know the real reason why: "Amy can name 12 things wrong with her appearance. He can't name one". Freaking cute, huh?

http://abduzeedo.com/files/imagecache/img690x320/originals/amy.jpg

About the author

Hello, everyone! I'm Paulo Gabriel, designer from Porto Alegre, Brazil, born in 1984. I have worked as a webdesigner since 2006, but websites and blogs have been a hobby for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! For more cool stuff, you may also follow me on Twitter.

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