"Amy" - Dove's New Viral

Dove's been doing a cool campaign, as most of you know, about how beauty industry messes up with women's head... a cool campaign, through virals.

It has been release 2 videos already, both of them really impressive and a little bit shocking: Evolution and Onslaught. This time, they've released a new viral with a lighter and more emotive proposal: Amy. It's the story of a kid who keeps waiting for his girl out side her house, but she never leaves the house. In the end, we get to know the real reason why: "Amy can name 12 things wrong with her appearance. He can't name one". Freaking cute, huh?

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Paulo Gabriel Antunes

I'm Paulo Gabriel, a Publicist by degree and Designer by passion with a taste for the meaningful and emotional.

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