"Amy" - Dove's New ViralListThumbs
"Amy" - Dove's New Viral
January 28, 2008
Dove's been doing a cool campaign, as most of you know, about how beauty industry messes up with women's head... a cool campaign, through virals.
It has been release 2 videos already, both of them really impressive and a little bit shocking: Evolution and Onslaught. This time, they've released a new viral with a lighter and more emotive proposal: Amy. It's the story of a kid who keeps waiting for his girl out side her house, but she never leaves the house. In the end, we get to know the real reason why: "Amy can name 12 things wrong with her appearance. He can't name one". Freaking cute, huh?
8 Comments
good work gor sure sir
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hey thanks for sharing good job keep it up
oh dove.... a fluke with evolution (which was never even suppose to see the light of day) onslaught wasn't even half as good as the first one. specially since unilever own dove and axe. this is just trying so hard to keep the momentum going. nice try.
Re: Thomas
That is one way to look at it. I see it more like they're saying, "Don't use our products for anyone else. Our products are for your health, and for your comfort. You're beautiful the way you are."
They are working with a double moral though don't you think?
Saying you're beautiful au naturelle, but buy our products.
Cool!
how incredible! thanks! I hope it has some real effects on women out there.
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