Apr 17, 2014
Designing visual identities and logos is all about simplifying the form until you get the basic shapes that represent the form. There are several ways to do that, and it's pretty common to try to create basic geometries to simplify an icon to it's purest form. Tom Anders Watkins has a really cool project illustrating this process called Animal Logos Vol 1.
A predominantly personal project, exploring ways in which logos can be formed using only basic shapes and minimalist techniques.
For more information visit https://www.behance.net/tomanders