Exploring Away Toothpaste's unique approach to eco-friendly branding and visual identity, designed by Hyunbin Baek to enhance travel experiences.
In the realm of eco-friendly products, the branding and visual identity of Away Toothpaste stand out, thanks to the creative insights of Hyunbin Baek. The concept, "Away We Go," invites consumers to integrate the brand into their lives, whether at home or traveling. This ethos is embedded in Away's range of products, including travel kits, clothing, and accessories, designed to offer convenience and utility.
The core objective of Away Toothpaste Bits is to establish a new benchmark in eco-conscious branding. The brand's commitment to excluding plastic from its products is a testament to its eco-friendly ethos. This choice is influenced by the excitement and positive energy associated with travel. By aligning with such experiences, Away Toothpaste aims to attract a consumer base that values sustainability and adventure.
Away's logo encapsulates its connection to outdoor activities like camping, yoga, and surfing. The brand positions itself as a proponent of a better, more sustainable lifestyle that harmoniously coexists with nature. Baek's design for the logo reflects this philosophy. The font's tilt and texture give it a dynamic, lively appearance, symbolizing movement and freedom.
The packaging of Away Toothpaste Bits further reinforces this narrative. Baek's decision to use reversed colors between the box and the bottle is not just an aesthetic choice but a symbolic one. It represents the brand's commitment to sustainability and its appeal to those who seek spontaneity and care about the planet.
In summary, Away Toothpaste's branding and visual identity, crafted by Hyunbin Baek, offer a fresh perspective in the eco-friendly market. The brand's ethos, encapsulated in its tagline "Away We Go," its logo, and its innovative packaging, resonates with a growing demographic that values both environmental responsibility and the freedom to explore the world. This approach not only distinguishes Away Toothpaste in a competitive market but also sets a new standard in eco-conscious branding.
Branding and visual identity artifacts
