Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during the biggest and most important sport event, The Olympic Games.

The spot is set to build audience’s awareness and excitement ahead of the BBC’s coverage of the 2014 Winter Olympics.

Storyboard

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

Concept

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

Characters

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

Final Stills

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

Credits

Client: BBC Sport

Agency: RKCR/Y&R

Production company: Stink & Red Bee Media

Postproduction: Juice

Post House: Platige Image

Director: Tomasz Bagiński

DOP: Wojtek Zieliński

RKCR/Y&R

Executive Creative Director: Mark Roalfe

Creative Team: Barnaby Blackburn, Gustavo Kopit, Lembi De Carvalho

Business Director: David Pomfret

Account Director: Ben Boyles

Senior Planner: Henry Gray

STINK

Producer: Sally Rigg

Executive Producer: Edward Grann

RED BEE MEDIA

Producer: Edel Erickson

JUICE/PLATIGE IMAGE

Executive Producer: Adam Tunikowski, Michał Dwojak-Hara

Art Director: Michał Misiński

Technical Director: Tomasz Dyrduła

View Full Credits

About the author of this post

My name is Paulo Canabarro, I'm a passionate freelance web designer paulocanabarro.com and enthusiastic blogger here at abduzeedo. Catch me designing Wordpress Themes. Say hello on twitter @paul0v2.