Aug 08, 2014
Beats by Dre got acquired by Apple recently and like Apple their products they've always had a really stylish design, not the most durable though, I have one that broke a couple of weeks after I bought it. Anyway, for this post I want to share the Beats by Dre website project that Jordan Fripp posted on his Behance profile. I quite like the beautiful photos with the bold/condensed titles.
Working on the Beats by Dre brand was a great opportunity to work with a hot global brand and create a fresh e-commerce experience. Collaborating with the R/GA team in LA, we wanted to create a new product detail page that was editorial, beautiful and a great shopping experience. Immersing ones self in each product let's the user fully experience what that product is all about. Gorgeous large scale images, simple animated storytelling and a very thought out navigational experience all came together to create a clean new shopping experience for one of the world's hottest brands. In addition to the product detail page we created new experience for category browsing that integrate celebrity product usage, storytelling for new products and surfacing of limited editions. The shop all page was also scrutinized over to create a very simple but refined experience for Beats small but impactful product line. New icons, a clean simple layout and bold colors make this updated site as alluring as it's products are.
For more information check out Jordan's website at http://www.frippdesign.com/