Today I want to share this beautiful branding and packaging of a Whiskey brand from Germany. Designer Chad Michael from New York took this project to a whole other level, take a look at this beauty.

For more from Chad Michael visit workbychadmichael.com and behance.net/ChadMichael.

Beautiful Branding and Packaging Design

Migrant {Malt "Scotch" Whiskey} is a distilled spirit from Germany.

Challenge

In early 2013, I was contacted by the Trautwein Distillery Company to help them develop their new brand "Migrant". They're a German based company who wanted to develop a brand on their late grandfather, Ken Trautwein, 1930's migration travels. The whiskey is uniquely made by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak all the while being distilled in Germany. Truly a cross-cultural experience.

Solution

The solution was to use visual cues from his actual passport, passage, and the rawness that period reflected. Being minimal, rough, and building up the "craft" cues helped evoke the character of the story.

Beautiful Branding and Packaging Design

Beautiful Branding and Packaging Design

Beautiful Branding and Packaging Design

Beautiful Branding and Packaging Design

Beautiful Branding and Packaging Design

Beautiful Branding and Packaging Design

Beautiful Branding and Packaging Design

Beautiful Branding and Packaging Design

About the author of this post

My name is Paulo Canabarro, I'm a passionate freelance web designer paulocanabarro.com and enthusiastic blogger here at abduzeedo. Catch me designing Wordpress Themes. Say hello on twitter @paul0v2.