Beautiful McRogers Project by Jeff Rogers

I saw Jeff Rogers work for the first time while browsing Dribbble and when I checked out his website I was completely blown away. Jeff's work is simply incredible ranging from projects including custom lettering, murals, book design, branding, packaging, and posters. For this post I select some images from the McRogers case study and I am sure you will love it.

Jeff is a letterer and designer from Dallas but currently based in New York where he works from his own studio doing work for clients such as Ace Hotel, Blue Q, Condé Nast Traveler, Dreamworks, Ford, Google, McDonald's and many others

I was at the top floor of the Viacom building in Times Square putting in some freelance time at Nickelodeon when I got a mysterious call from Chicago. It was DDB calling to tell me about this idea they had for a McDonald's ad campaign involving print, web, and tv where they wanted a lettering artist to create some type for a top secret new product. It took me a while to understand that they were looking for an artist to actually be IN the television spot. But when I got it, my brain exploded. After I put my brain back together, I had a call with the team at DDB and started to realize that this project was going to be pretty amazing.

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Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials.

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Rawz is our user generated site where anyone can share their work or work with the Abduzeedo community. You can also share what inspires you, always crediting and linking the source properly. In addition to that, the best images get selected and published on the Daily Inspiration series here on Abduzeedo.

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