Branding and Packaging Design: Befresh

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Let's take a look at this branding that involved packaging, logo design and label design as well. Named Befresh, it's an organic product designed by Erik Musin and Timofey Popandopulo. I loved their minimal approach on the packaging with icons that will define the ingredients inside the bottle; it's a simple way to present instead of having that plain description label which is still there but I am pretty sure it has been simplified. Give it a look!

Published on Behance is the work from Erik Musin and Timofey Popandopulo who are both based in Saint-Petersburg, Russia. Erik is designer focusing his work into illustration, lettering, logos and branding; as for Timofey is into cgi, digital art and sculting.

The new befresh brand - was developed a logo, packing, the label.

Credits

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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