Branding: The Fake FactorListThumbs
Branding: The Fake Factor
Making a little research, an interesting question showed up: When is a brand really strong? When we think about that, it's really huge the number of possible answer we might get. The most intriguing one? When people start faking it.
Yeah, you may think this is stupid, but if you only think about it for one moment, you'll realize that only solid brands are copied in industrial scale. Adidas, Puma, McDonald's, Panasonic are among the brands that are so famous that people will even get absurd copies of their products.
Fake brands clearly supply a basic demand for low cost items that the consumer can associate with less affordable, scarce premier brands. However, psychologists have looked far more deeply into this area of consumer behaviour and a wealth of research has been published. A very basic finding is that despite the low price factor, fake brands are regularly bought by relatively high income households in developed countries. - Sarah Boumphrey
But looking through another perspective, what if a percentage of these people buy fake products as a kind of protest? It's pretty clever, but if a brand is expensive and represents a bad thing to a group of people, they just might buy it so that other people see they won't spend 100 bucks for a shirt, a purse, a shoe or whatever.
Once fake brands were sold from suitcases on high streets and back-street market stalls. Then trend-setter, gap-year teens and early twenty-somethings began returning home wearing their knock-off brands with pride. Now they are more pervasive, and are attracting buyers from across the consumer wealth spectrum. Are fake brands becoming chic and fun, and are luxury brands in danger of being undermined by a consumer trend towards ironic purchasing? - Sarah Boumphrey
And of course, here are some examples of what we get to see in the streets. Again, we'd love you to tell us what you think is the sign that a brand is really strong and solid. Cheers! ;)
39 Comments
xDDD
lol @ the ball star chuck taylors, who is monica? hahaha
awesome :D
cool XD
ahhahahhahha i want a FOUM t-shirt!!!
LOL!
"Ballstar" FTW!
McDuck looks like a copy of daffy duck too
these chinese people are soooooo inventive !
uHAuHAuHA great post
Everything in China is Fake, so I can say Chinese people are fake Japanese. :o)
That PolyStation is very familiar to me. I have seen that product in our before when PlayStation One was a hit.
lol
I know a genuine Sorny when I see one.
Hahhaa, i've seen lots of brands like that, like, MIKE, Rabook, and some others I cant remember at the time XD
lol!! My friend once bought an "odidas" similar to the original I had. His shoes actually lasted longer than mine. :P
Adidos with 4 stripes is da best XD And MakDak sounds like some orcish gibberish XD
Great article! I think you're right, people wouldn't consciously imitate a brand unless it was apparent that they're doing so (in the case of satirically wearing a NAIK shirt, for instance). And that brand would have to be successful or else people wouldn't make the connection.
are you sure those aren't nike logos, just in a different language? maybe some where that is how you spell it... idk just a thought
really cool idea for a post :)
too many this things in China.
i think they are from to China..
like (adidos Pumu...Niko,)..too many...i can't it anywhere....Because I'm a Chinese People...
i don't like that,really hate them ~!
polystation auehUHu jah vi vendendo aki em BH ;p
The header should read "Faking the Brand"
i had a polystation, awesome 8-bit console.
hahah, my favorite is SQNY :)
How about this one?
http://www.nicetshirt.com/images/NTT0157.jpg
HA! Love fake brands. Reminds of when I sported my $30 continuous-dial Rolex while working at AMC Theatres. You have to admit getting a bowl of grease-covered popcorn and a triple-x diet soda from a kid with a Rolex is pretty funny.
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Sdidsa the best :)
polystation. AHUAHAUHAHAH.
Mike Box - Nike Shox.
AHUAHAUHAUAH
polystation is pretty old :P
Hahhaa Poly station !
china.....
Fantastic! what imagination. Haha "Dio & Gomes" is the best for me !
Made in China!
XD XD XD..that's funny...look at this.
that puma have straight perm !
funny...it's interesting..AHAHAHAHA
PenesamiG is the best its so funny :D
great post...another cool "brand" is adibas:)
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