Last weekend I was reading my RSS and stumbled on this incredible motion design work inspired by one of my favorite video-games of all time, Street Fighter 2. Apparently the idea of the author with this video was to explore his Cinema 4D skills, however in my opinion he came up with a very original work of art :) I did it in order to teach myself Cinema 4D and Vray in my spare time, the renders aren't perfect but the best I could get out of my machine.
Car Design Photography: McLaren MP4-12C by Thomas Moeller
I grew up watching F-1 races on the weekends, my favorite driver was Ayrton Senna and he used to be part of the McLaren team back in the day. I remember that one of my favorite things to do in school was to draw his F1 racing cars. I also remember when McLaren announced their first car and since then they've been pushing the limits of card design. The new McLaren MP4-12C is a proof of that. This post tries to show not the car only but the work of Thomas Moeller who took this amazing photos.
For the launch of the new website cars.mclaren.com we got the opportunity to spend 4 full days shooting the MP4-12C at the McLaren Product Centre in Woking, England. We also spent time across the McLaren Technology Centre, shots the new McLaren P1, and long quiet evenings exploring and experiencing the amazing space that these cars are produced in. We aimed to bring a much more luxurious, artistic, and elegant feeling to the shoot and get creative within the constraints and limitations of the space.
Thomas Moeller is a London-based Creative Director with over 15 years experience across US, UK, European and other international markets - currently Creative Director at SapientNitro London, the world’s largest integrated marketing & technology firm.
For more information visit http://www.thomasmoeller.com/