Jun 12, 2013
I grew up watching F-1 races on the weekends, my favorite driver was Ayrton Senna and he used to be part of the McLaren team back in the day. I remember that one of my favorite things to do in school was to draw his F1 racing cars. I also remember when McLaren announced their first car and since then they've been pushing the limits of card design. The new McLaren MP4-12C is a proof of that. This post tries to show not the car only but the work of Thomas Moeller who took this amazing photos.
For the launch of the new website cars.mclaren.com we got the opportunity to spend 4 full days shooting the MP4-12C at the McLaren Product Centre in Woking, England. We also spent time across the McLaren Technology Centre, shots the new McLaren P1, and long quiet evenings exploring and experiencing the amazing space that these cars are produced in. We aimed to bring a much more luxurious, artistic, and elegant feeling to the shoot and get creative within the constraints and limitations of the space.
Thomas Moeller is a London-based Creative Director with over 15 years experience across US, UK, European and other international markets - currently Creative Director at SapientNitro London, the world’s largest integrated marketing & technology firm.
For more information visit http://www.thomasmoeller.com/