Case Study "Bakers Delight" Virtual Webstore by Jason ChiengListThumbs

Case Study "Bakers Delight" Virtual Webstore by Jason Chieng

September 28, 2009

In this case study you will see how Jason Chieng turned a real bakery look into a virtual webstore. The case study shows every step of the way along with some info about the progress. The final result is awesome, check it out.

Jason Chieng

Digital Agency: Visual Jazz
Client: Bakers Delight
Deliverables:Virtual Breadstore for Bakers Delight constructed/rendered/texturized completely from scratch in Photoshop only.

Reference Photo

Step 1

Sketching out Virtual Breadstore and fine tuning perspective...

Step 2

Introducing flat textures in wood panels, floor tiles and wire shelving.

Step 3

Adding highlights & shadows...

Step 4

Adding in ceiling texture, signs and glass paneling on front display.

Step 5

Introducing ceiling lighting, positioning of labels and kiosks.

Step 6

Bringing in bread to the rear racks and adding reflections to the adjacent walls.

Step 7

Bringing in the rest of the bread to the front display racks...

About the author

User picture

Hi! I'm Paulo Canabarro and I'm here to post some really cool stuff for you, if you have any ideas or any requests please get @ me - pvpcanabarro@gmail.com you can also Follow me on twitter!

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20 Comments

andreimogan09/28/2009

WOW !

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andreimogan09/28/2009

WOW !

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http://andreimogan.deviantart.com/

deMoura09/28/2009

haha!
Get a job, dude!

Ray Pettersson09/28/2009

Awesome work! Great post!

Shurandy Thode09/28/2009

One word, Awesome!

late_ante09/28/2009

wow
_________________
http://lateant.deviantart.com/

calor-design09/28/2009

wow nice !!!
__________________________________
my works you can find by
http://calor-design.deviantart.com/

Jasmin Halkic09/28/2009

Cool ^_^

Cristian - DyViTech09/28/2009

Fantastic job!!

Hybrid5909/28/2009

Wow is very nice !

________________________

http://hybrid-creation.deviantart.com/

icross09/28/2009

crazy and delicious!

isra09/28/2009

@ deMoura

you know, some ppls get payed fot doing this stuff

=)

cheers zee

Rygar09/28/2009

Looks great, I won't mix real images and graphics though ....

Anonymous09/29/2009

what's the point? Why not just use the photo? What are they using it for? Looks very, very fake and not particulalrly relaistic or well done. I seriously don't get all the WOW posts, what do you think is so WOW about it?

http://www.happytiffany.com09/29/2009

Thank you very much,I have read it now.
And welcome to my site,
http://www.happytiffany.com
http://www.happytiffany.com/Gucci/index.html

Doc09/29/2009

Damn nice man !!!

LarsEfx09/29/2009

Sweet!

Blog: http://www.needlebuzz.com

Phoebe Littger09/29/2009

New Jersey-born Giuseppe Rossi scored twice in the second half and Daniele De Rossi had a goal, leading Italy over the United States 3-1 Monday night in its opener at the FIFA Confederations Cup.

Alberto09/29/2009

I haven't said a lot about the ongoing battle between Craigslist and certain overly-aggressive politicians, but after reading his most recent blog post, An Apology Is In Order, I have to say that I'm really proud of Jim. Having a CEO standing up to politicians and media for what he believes is right and true really reaffirms my decision to join Craigslist last year. Better yet, he's outdone most of the media by, *gasp*, actually linking to relevant information in...
http://www.dutton.com

Supermarket Sarah09/30/2009

now he know photoshop! :)

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