Case Study: Messenger Bag by Ugmonk
2 years in the making, Ugmonk by Jeff Sheldon recently introduced a Waxed Canvas Messenger Bag to his shop. Based in Philadelphia USA, Jeff has being making truly beautiful products for our lifestyle. With the Messenger Bag, Jeff is sharing his whole creative process, from the concept sketches to the final product. Very impressive and totally inspiring, please enjoy!
Ugmonk has always been about making products that I wanted to exist. Yes, there are thousands of different bags on the market to choose from, but I wanted to design a bag completely from scratch based around my wants while incorporating the Ugmonk aesthetic. The original idea for the bag started over 2 years ago but it was a long process to finally see the finished product through. Each new product is a learning process and brings on new challenges, but in the end it’s worth the work.
In Jeff's Words
Digital MockupI don’t have any sewing or pattern-making experience, but I knew it would be helpful to draw the bag digitally to get a more precise mockup to send to manufacturers. This also helped me figure out the dimensions and proportions for each part of the bag. Though some parts of the bag were altered during the actual prototyping process, this gave me a solid idea to work from.
Early PrototypesIt’s hard to know exactly how the sketches will translate until creating the first physical prototype. After I had the first prototype bag in hand I noticed a number of things that needed to be modified and improved. For example, the original canvas that I chose was too thin and didn’t have enough structure making the bag feel too flimsy. Since I only had a sample swatch of the canvas it was hard to know that it wouldn’t work well for a whole bag, but that’s why it’s important to build out the whole product before proceeding with the full run. We also tweaked a number of other things like the length of the front flap, extending the back leather strip to help cinch the sides closed, and using more streamlined hardware.
Product PhotographyIt was an amazing feeling to finally have the finished bags in hand. The bags looked and felt incredible in person but I wanted to make sure that the same quality and detail really came through in the product photography. Too many people overlook this part when selling online and skimp on photography. This is the only interaction a potential customer will have with the bag and it’s vital that the photos reflect the quality of the product. I spent several days shooting the bags and designing the product page layout and flow.
LinksMore info about Ugmonk and his shop: http://shop.ugmonk.com
Follow Ugmonk on Facebook: https://www.facebook.com/ugmonk
Follow Ugmonk on Twitter: https://twitter.com/ugmonk
Read more about the Messenger Bag Process: http://www.ugmonk.com/2014/07/06/messenger-bag-processfrom-sketch-to-fin...